Consumers Trust Online Opinions More Than Interior Designers?

August 6th, 2009 by Gail Doby • Related • Filed Under

Adweek just published a post about Nielsen Global’s Online Consumer Survey. They surveyed 25,000 Internet consumers from 50 countries, so the statistics are extremely relevant and important for you to understand for your own business.

Here’s the degree of trust that consumers have in the following forms of advertising (April 2009):

90% Recommendations from people they know
70% Consumer opinions posted online
70% Brand websites (my comment – could also be a blog)
69% Editorial content (e.g. newspaper article)
64% Brand sponsorships
62% TV
61% Newspaper
59% Magazines
55% Billboards/outdoor advertising
55% Radio
54% Emails signed up for
52% Ads before movies
41% Search engine results ad
37% Online video ads
33% Online banner ads
24% Text ads on mobile phones

So, what does this mean for you? If you focus on getting client testimonials, getting magazine or newspaper articles written about you and you have an online presence, you’re doing the right marketing.

Focus on what your clients and prospects believe to be true, and the battle is half-won. Trust is the key ingredient in sales.

Please comment…would love to hear your thoughts, and just remember, your comments link back to your site and help you get search engine juice!

About the Author

You're not alone any more. If you're looking for advice, solutions, strategies and support to help you take your interior design business to the next level, Welcome Home! We're experienced interior designers, and we truly understand the challenges and pitfalls of your chosen profession. We're constantly researching, learning and simplifying the latest information from the overwhelming glut of noise on the Internet to save you time and money. You'll learn practical techniques from innovative marketing experts and consultants that will help you transform your business and your mindset so you can achieve your dreams. We're different than other Interior Design Colleges - we offer interior design classes specifically tailored to your interior design career goals and needs. Let us know how we can help and feel free to email us with any questions and suggestions you might have. |Interior Design Business Success Mentor | Social Media Consultant to the Architecture & Design Community

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Lena Blonsky

Very interesting Gail, and really lets us know where to concentrate our efforts. Thanks again for all your work!

Gail Doby

You're welcome. Do save the date for our big 2 Year Birthday Celebration on March 24th. I'll post details later today.

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