I have to admit, I’m a bit of a Seth Godin fanatic.  In fact, I look forward to every single post that I have delivered to my email by RSS feed (automatically sends me his latest post…you can sign up for our feed with the little orange button on the right of the blog).

What I love about one of last week’s posts is his view about defining the market.  It’s all about changing the game.  One of the most important ways of doing this is by naming your services or your products.  Come up with something catchy and relevant, and it will be memorable (assuming your service or product is as good as you think it is).

What's your WOW factor?

The challenge for you?  Define your brand and your message.  Name your products and services.  Shoot for being exceptionally great at a few things instead of marginally good at several things.

Don’t lose sight of your client’s WIFM quotient (that’s what’s in it for me).  If you’re defining your business based on the results you produce…and they’d better be terrific these days…you’ll find that business will come to you more easily.

What do you think?  Be sure and tell us about what you’re doing to set the standard.  Let’s see who has the most creative ideas.

Define your WOW factor…and give it a name

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