Is Your Interior Design Firm Setting The Standard?

January 3rd, 2010 by Gail Doby • Related • Filed Under

I have to admit, I’m a bit of a Seth Godin fanatic. In fact, I look forward to every single post that I have delivered to my email by RSS feed (automatically sends me his latest post…you can sign up for our feed with the little orange button on the right of the blog).

What I love about one of last week’s posts is his view about defining the market. It’s all about changing the game. One of the most important ways of doing this is by naming your services or your products. Come up with something catchy and relevant, and it will be memorable (assuming your service or product is as good as you think it is).

Are you in an interior design class by yourself?

What's your WOW factor?

The challenge for you? Define your brand and your message. Name your products and services. Shoot for being exceptionally great at a few things instead of marginally good at several things.

Don’t lose sight of your client’s WIFM quotient (that’s what’s in it for me). If you’re defining your business based on the results you produce…and they’d better be terrific these days…you’ll find that business will come to you more easily.

What do you think? Be sure and tell us about what you’re doing to set the standard. Let’s see who has the most creative ideas.

Define your WOW factor…and give it a name

=========================

Learn more About: certified interior designer, interior design website, business interior design

No TweetBacks yet. (Be the first to Tweet this post)

About the Author

You're not alone any more. If you're looking for advice, solutions, strategies and support to help you take your interior design business to the next level, Welcome Home! We're experienced interior designers, and we truly understand the challenges and pitfalls of your chosen profession. We're constantly researching, learning and simplifying the latest information from the overwhelming glut of noise on the Internet to save you time and money. You'll learn practical techniques from innovative marketing experts and consultants that will help you transform your business and your mindset so you can achieve your dreams. We're different than other Interior Design Colleges - we offer interior design classes specifically tailored to your interior design career goals and needs. Let us know how we can help and feel free to email us with any questions and suggestions you might have. |Interior Design Business Success Mentor | Social Media Consultant to the Architecture & Design Community

See All Posts by Gail Doby

Natalie

One of the ways I am setting the standard is by always trying to remember that design work is FUN for most of my female clients -- so I make sure they are enjoying the process, as well as the result. Also, it's a business that benefits from the personal touch, so, in addition to my efforts online, I also make sure to talk to people in the line at the bank, the department store, or the grocery store. If I talk to anyone for two or three minutes, I always make sure to leave them my card. I've gotten more than one job from a casual conversation!

Gail Doby

That's a great way to get business, Natalie. It's easy to get so wrapped up in the work of what we do that even we forget to have fun. Focusing on making it fun for your clients is really important. Keep the ideas coming!

blog comments powered by Disqus

Interior Designers: Want To Know How Much Your Competitors Earn?

We're offering a complimentary copy of Design Success University's 2009 Interior Designer's Salary & Fee Schedule Survey Results eBook ($79 Value) as our gift to you...all we need is your name and email.