The Biggest Mistake Interior Designers Make With Fee Setting
Would you agree that most interior designers charge an hourly fee for services? We found that to be true with our recent Interior Design Fee & Salary Survey.
I asked a few other questions in an earlier post about interior design fees, and I’d love to get your thoughts.
Between now and February 17th, I’d like to get your questions about setting fees in today’s economy. I’ll give you answers on the blog, and in a special free webinar we’re planning for March 2nd. When you sign up for the for the complimentary Interior Design Fee & Salary Survey eBook, we’ll send you an invitation.
Here’s an extra incentive to participate in the conversation…anyone that posts a comment by the end of the day on Tuesday, February 10th will receive a complimentary copy of the Top Ten Marketing Mistakes Interior Designers Make.
So, what’s the answer to the question? I’ll give you one answer to the question, and in fact, I’ll share another one each time I post between now and February 17th. If you want to make it easy to follow the conversation, just sign up for the RSS feed of the conversation using the orange button on the right side of the blog. You can either get the information delivered to your inbox or to your favorite Google Reader or My Yahoo.
Many interior designers have been trying to get clients to accept their hourly billing structure without considering what the client values…a result.
Why is this a problem? If you look at the survey results, you’ll find that less than ten percent of all designers bill by fees related to the perceived value of the services. ASID’s survey a few years ago showed that approximately 70% of consumers want a fixed fee. That’s a big disconnect.
I struggled with this when I was doing work with residential clients. It was so much easier to compute a fee for a builder or commercial project because the process was more straightforward.
One of the biggest concerns I had was how to manage the client and keep them within the scope of work. What about that indecisive client? What about the one that says, “while you’re at it…”
What are your biggest concerns about fees, and how do you think the economy and/or consumer attitudes are affecting your decision about fees?
Please retweet this to your colleagues. This topic is a huge issue today and a good conversation will help everyone. OK?
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