#2 Of Ten Biggest Mistakes Interior Designers Make With Marketing

March 12th, 2010 by Gail Doby • Related • Filed Under

Not knowing the lifetime value of your client – If you’ve been in the business even a few years, you can add up your billings and divide by the number of clients to get your current lifetime value. You should also look at how long they stay as a client. These two metrics are critical in your business planning and if you have this data as part of your Business Dashboard, it will help you grow your business.

Even more important is knowing the lifetime profit a client generates. Part of running a business is knowing what it takes to be profitable and if you don’t know this, you might find it hard to pay the bills.

You need a Business Dashboard with 3 – 5 key metrics, and this is one of them.

I just posted #1 in our IDEAS newsletter (free) that went out today. I’ll be posting there, on Facebook and here on the blog during the next few weeks.

Please add your comments. The last series about fee mistakes was hot, and I think this one could be a great one, too. What do you think?

No TweetBacks yet. (Be the first to Tweet this post)

About the Author

You're not alone any more. If you're looking for advice, solutions, strategies and support to help you take your interior design business to the next level, Welcome Home! We're experienced interior designers, and we truly understand the challenges and pitfalls of your chosen profession. We're constantly researching, learning and simplifying the latest information from the overwhelming glut of noise on the Internet to save you time and money. You'll learn practical techniques from innovative marketing experts and consultants that will help you transform your business and your mindset so you can achieve your dreams. We're different than other Interior Design Colleges - we offer interior design classes specifically tailored to your interior design career goals and needs. Let us know how we can help and feel free to email us with any questions and suggestions you might have. |Interior Design Business Success Mentor | Social Media Consultant to the Architecture & Design Community

See All Posts by Gail Doby

Nooma

please sign me up for the newsletter. I am at nooma@sbcglobal.net. I also need information regarding the classes and how n=much they are. I read somewhere something about $49.00 dollars...is that true? I want in.

blog comments powered by Disqus

Interior Designers: Want To Know How Much Your Competitors Earn?

We're offering a complimentary copy of Design Success University's 2009 Interior Designer's Salary & Fee Schedule Survey Results eBook ($79 Value) as our gift to you...all we need is your name and email.