#5 Biggest Mistakes Interior Designers Make With Marketing
Not offering additional services at the end of an engagement – You are more likely to sell additional services to your client if you are in front of them especially when they are excited about what you’ve done for them.
What can you offer them? Is there a room you can “re-style” for them? Chances are you’ll end up with new accessory, rug or window treatment sales. This is like an upsell at McDonald’s – “would you like fries with that?” You already have your wallet open, and besides, those fries smell really good.
In fact, you can significantly increase your revenues by this one strategy alone, and it is easy. Even Starbucks knows that most people come in once per day, but if you come back after 2 pm, you can have a frozen drink for $2. Guess what, that increases their revenue by 66% in many cases, and it is business they would not have gotten otherwise!
Would you like a custom pillow with your order?
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