Do you know how many people visit your website every day? If you don’t, then it’s time to install one of the analytics programs such as Google Analytics or Woopra.  Just set up an account with them and copy the code to give to your webmaster and you’ll be able to track valuable data about your visitors.

That’s step one.

Once you start getting data, keep track of how many calls you get from people that have found your website.  If you’re getting 500 visitors per month and no calls, then it is time to change your strategy.

One of the quickest ways to get prospects to know, like and trust you is video.  Over 52% of people who watch a video take action.  Just think, if 260 of the 500 visitors called and you were average at closing, you could get 26 new clients.  Of course all of those visitors won’t be your ideal prospects, but just think…if you were to get 2 out of the visitors per month, you’d be pretty happy.

Let’s take this a step further.  If your average lifetime value of a client is $30,000, in one year, you could add $720,000 to your expected revenue stream!

Getting interested yet?

Now that Google owns YouTube, it is the second largest search engine.   People love videos…not long and boring ones, but concise, funny, engaging, interesting, informative and personal.  Just keep it to less than 2 minutes and 30 seconds.

Don’t stop there.  You need to offer a “Call to Action” – a free report or newsletter, but it has to be interesting enough to the reader to actually give you their name and email.

If you’re interested in knowing more about how video can help you grow your business with much less work, join us for a complimentary webinar on Tuesday, May 18th at 6 pm Eastern.

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