How You Can Create Client Evangelists With Your Brand-Defining Fees & Services…& Thrive During Turbulent Times

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Posted on: 06-22-2010 by: Gail Doby

What were your biggest AHAs or insights from the “How You Can Create Client Evangelists With Your Brand-Defining Fees & Services…& Thrive During Turbulent Times?”

We’ll select the best AHA to win a scholarship to our upcoming Value Based Fee System series starting this month.  Your comment must be posted by midnight Eastern, Sunday, June 27th, 2010.  Don’t miss out!

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Gail DobyYou're not alone any more. If you're looking for advice, solutions, strategies and support to help you take your interior design business to the next level, Welcome Home! We're experienced interior designers, and we truly understand the challenges and pitfalls of your chosen profession. We're constantly researching, learning and simplifying the latest information from the overwhelming glut of noise on the Internet to save you time and money. You'll learn practical techniques from innovative marketing experts and consultants that will help you transform your business and your mindset so you can achieve your dreams. We're different than other Interior Design Colleges - we offer interior design classes specifically tailored to your interior design career goals and needs. Let us know how we can help and feel free to email us with any questions and suggestions you might have. |Interior Design Business Success Mentor | Social Media Consultant to the Architecture & Design CommunityView all posts by Gail Doby

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  • http://www.designsuccessu.com Gail Doby

    You aren't alone at all. Also, be sure to join our DSU LinkedIn group…love to have you there. Even our most seasoned designers had AHA moments. (Don't hate your website…look at it as a work in progress – I just got you thinking about how to make it work better :-)

  • http://www.designsuccessu.com Gail Doby

    Everyone that attended – we will be sending out the recording, transcript and Business Health Assessment during the next week or so…bear with us as we are waiting on a few other people to provide the materials to us in a finished form.

  • Alejandra

    Hi Gail I will deffenately will follow your advised to take The value Based fee System, please send me the info to start rigth away.
    Thanks,
    Maria

  • http://www.designsuccessu.com Gail Doby

    Hi Maria, we'll send the link tomorrow at the latest. We're getting ready to send the Business Health Assessment and the class transcript to you. Good for you. I truly believe every designer should take this class. Once you apply it, it can transform your business.

  • Alex

    While I was listening I realized that after 20+ years operating my business how much I knew
    and how much I put on the side until a more convenient time was available. I have found there is
    never a more convenient time. We must continually take the little steps needed on a daily basis
    otherwise the actions seem unsurmountable. Design is a Business not a Hobby…we are worth every
    dollar and probably more. We should never apoligize for what we charge…we are worth every dollar.
    Too many AHA moments….
    Tracking time…essential…will definitely make one better at estimating a flat fee/rate…
    Designers should stop devaluing their services, it hurts the profession. It is far better to take out some of the services we are offering to fit the client's budget, reevaluate job …perfect solution…
    Another AHA moment is prequalifying groups are well as individuals…ie lawyers, accountants, etc… the extra stress isn't worth it, even at an additional charge. It is far easier and less costly to walk away
    in the beginning.
    Definitely need to rethink web site…My laundry list is coming off…
    I could go on and on…
    Thanks for a great webinar!

    Love what you do or find something else to do.
    Thanks for a great webinar.

  • http://www.designsuccessu.com Gail Doby

    Hi Alex, you certainly took good notes! This is a common thread even from the most experienced designers. I am on a mission to help people make the changes that will create profit, security and less stress. We all need to remember that if you do the hard things first, everything else is easy and the reverse is also true. Learning new methods is much better than repeating old techniques that are no longer valid. And, as you said, doing small things first cuts the feeling of overwhelm. The important thing is to make a decision to make a change. Thanks so much for your comments.

  • Cumby

    One of the biggest AHAs is just changing our mentality of the design business and learning that we need to use avenues that work, rather than the way it's always been done in our industry. I have been using some of your fee based techniques in a “customized” way that has worked for me in the past, but I realize that I need to keep tweaking to use effectively. THANKS Gail for keeping us in the here and now as well as for future reference to better ourselves and our business!

  • http://www.designsuccessu.com Gail Doby

    Hi Cumby, here is my big mission…to get designers to wake up to the fact that the industry is forever changed. We can't continue with our old methods…it ensures failure. It's time to play where the puck is going to be (Wayne Gretzky). Thank you for understanding the message.

  • Geri Russell

    After doing most of the webinars, I decided to move to the value based fee option. I've been on my own for about 12 yrs and figured I could do it w/o too much pain. However, I've recently relocated to another state, and had my first interview with a potential client this week. My question is this…do I treat this as a learning curve client? Although I have set up my accounts at the local design center, and have kept my vendor accts active, etc., I am still not very familiar with the area, and do not have my “posse” in place yet. I feel as though anything I do is going to take me twice as long as previously…it's not the client's fault, they know I am new to the Austin area, but seemed to like the info I gave them during the interview, and are looking for some feedback from me as far as fees. I know what I would have set as my fees before I relocated, but feel a bit lost now. Just wondering if you have any ideas on how I should handle this?

  • http://www.designsuccessu.com Gail Doby

    You won't ever do it perfectly, so just jump in based on your experience and create fee options based on your previous location. Yes…keep the scope small and get a win under your belt and then expand from there. You're absolutely right, you can't charge your client for the learning time. I hope that helps!

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