Thank you for attending the webinar.  If you have questions we were unable to answer during the complimentary one hour session, please post them here.  We will answer them all!

Gail Doby, ASID & Robin Heppell

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Dan L. Question:
Thank you for allowing me to submit a few questions related to virtual business platforms.  There are as follows:

1. Many of your webinar presentations stress the importance of an e-strategy and the power of internet.  The webinars I have attended address the residential client market and how a firm focused on residential project work will benefit.  Please focus comments on how to best capture new markets for the commercial and healthcare design firms.Answer: after you target the segment, you need a page on your website devoted to that market segment.  A targeted campaign to go along with that involving email and videos would be a great addition to that.  You could also have a blog for your metro area devoted to that segment.
2. During one of your recent presentations on video and TV programs, I became interested and investigated existing sites.  Most seem so amateur, how do certified and licensed professional design firms overcome the negative impact of these self made decorators videos and shows?Answer: Establish yourself as an expert using Educational Marketing.  If you have the budget to hire a professional videographer, create a scripted series of videos about the segment.  If you don’t want to be on camera, you can do a PowerPoint presentation with a voice-over and music.

Isabel M. Question:
Should you put pricing on your webpage?

Answer: No, I wouldn’t.  If your visitor sees a price that doesn’t agree with them, you don’t have the opportunity to have a conversation about why they should hire you.  Money is about the fourth item on the list of reasons someone does or does not hire a designer.

Joyce K. Question:
Once you establish a presence on the internet,via website,linked in,facebook,twitter, is it really necessary to have a blog? Is it better to have a video linked to all your sites? If you do have a blog how often should you change it.

Answer: Yes, a blog is essential in our opinion.  It keeps your site fresh if it is connected.  Video is great and should be used as many places as possible.  We’re working on our own videos, so we know this takes time. I recommend blogging a minimum of one time per week.  The more you post, the more likely your ranking in the search engines will improve.

Barclay S. Question:
Having an on-line presense is VERY important to me – but, I’m at a stale-mate now – as I don’t have any professional photographs of my work.

Answer: Be an expert and do reviews of projects similar to your style or be the critic and explain what works and want doesn’t work.  Also, do a video with you talking about how you work with client and your design philosophy.  They choose you first, and then look at your work.

Question: I am also a new designer in my market (not having practiced for myself in over 5 years) – and do not have any current projects that are photograph-able.  I’ve taken several interior shots of my own house and they look pretty decent.  I’m just very embarrassed of what my own house looks like – I don’t feel that it’s “up to par” or showcases what I can do. Or, someone like me – “new” to the business, how do we start this on-line presence with limited to no room pictures?

Answer: Can you borrow furniture and accessories and do a few vignettes in your home…even if you did 3 – 5 and had them professionally shot, it would be a start.  Also, you could offer to do the same for someone’s home.  Maybe you could run a promotion with a local paint store, and offer a color consultation and again borrow accessories, shoot photos, and then you would have something to add. You need to budget for photographs, and even if you were to find a project where you could style it (even with borrowed items) in exchange for the cost of photography, that would be one way.

Question: As a new designer, I don’t feel Facebook or Twitter-worthy.  Not sure what I’d write.

Answer: Share your insights about design.  Look at magazines and comment on the work you see.  Go to other blogs for ideas.  Alltop is a great site that aggregates blogs of different topics, or even Blogged. I’m hoping to get a blog started shortly – thinking that that might be a better entree for someone in my position. A blog is a great way to get started.  Do it yesterday.

Ruth H. Question:
My biggest question regarding your biggest question about creating a powerful online presence is will I really get customers from this and will they be mostly from my geographic area (within 50 miles or so)? I’m not sure the people who have the money to spend are the ones who are going to look online, as opposed to asking friends who they use/recommend.

Answer: Geo targeted Organic Search, Pay Per Click and Google Places are great ways to start.  Also, you can do targeted Facebook ads within the mile radius you live in.  They are very inexpensive.  Many consumers look online before calling to see who you are and how you work.  They want to see your work, and if there are reviews about working with you on review sites, they will check you out before calling.

Sue M. Question:
It seems, even though I’m on Linkedin, Facebook, Twitter, that my clients still come from the same sources I had before these social media outlets.  IE, Architect referrals, previous clients, my static website, and an advertisement we put in a quarterly local magazine.

Answer: Social media isn’t necessarily going to get new clients, but it strengthen current relationships, with those established referrers – Facebook ads could be used as well.  The social media sites can build business, and we need to do a session just around this.

Question: If I am getting enough clients through these areas, why should I take the time to develop more social media input?  I hardly ever Tweet, or add to facebook or Linkedin.

Answer: Unfortunately, consistency is required.  People will lose interest if you don’t do consistent posting.  LinkedIn doesn’t require a great deal of time.  It’s more of a “set it and forget it” site.  However, you can update it with Twitter.  All of these sites can be linked together making it easy to update all at once.

Alexandra R. Question:
How do you increase you SEO for your website and or blog, beyond Facebooking your friends to death.

Answer: SEO 101 which we discussed on the call would be good + backlinks work best.  You get backlinks by posting comments on other sites especially if they have a high page rank, and if other sites mention you.  Article marketing is another great way to build backlinks.

Question: And what is the best fee structure in today’s economy: e.g. set fee + 20 percent, hourly and no mark-up, flat fee?

Answer: We are finding that Value Based Fees are the best.  Some designers mark up and some do not.

Cindy Y. Question:
What do I need to put on my website and/or social media sites (Facebook, etc.) that creates a sense of urgency and will make prospects pick up the phone?

Answer: Create Need for More information, make them question their assumptions.  Provide a report and this way you can collect their name and email.

Mary C. Question:
Since we are in the process of revamping our website – the advice we get from the web designer sometimes does not appeal to me aesthetically – how do you have a website that looks great visually and also fits into all the search engine parameters?   He keeps reminding me that search engines only read TEXT not Pictures.

Answer: You need both.  Use alt-tags for each photo using your keywords, and include a description with keywords below the picture.  People don’t like to read much any more, so bullet points or very short paragraphs of one or two short sentences are best.

Ann C-H. Question:
How can I create a presence without incurring a large expense?

Answer: Set a budget and use the questions we provided to interview your webmasters. Review the recommendations we made during the session to set your priorities and your budget.

Question: How much time and skill should I anticipate needing to invest in the initial set up and then for maintenance?

Answer: It isn’t hard to update once your site is done.  The biggest challenge for most designers is getting the photos sent to the webmaster, labeling them, agreeing on keywords, and writing the copy for the website.  The maintenance is not that time-consuming and is very easy.

Victoria L. M. Question:
I have several questions for the Virtual Marketing Platform Webinar:

1. Question: What is a reasonable budget to estimate to cover all of the expenses necessary to do a high-quality job of virtual marketing (including staff time)?Answer: I wish I could give a pat answer.  It depends on how many things you want to accomplish and how quickly.  It will take staff time, but since I don’t know what kind of a site (number of pages and photos), copywriting (in-house or outsourced), review time, posting, setting up profiles, etc. All of these take internal and external time.  We can provide a consultation if you’d like advice and to discuss your personal situation.
2. Question: I find myself feeling like a one-armed paper-hanger trying to market myself doing website development, blog, pr, emailings, show houses, advertising, direct mail, networking, plus trying to do business development, and (in my spare time) do my design projects for my clients and run my business. What are reasonable comparable ratios for time to be spending in these various areas of business given a 40-60 hour work week?Answer: We hear you. Expect to spend a fair amount of time getting all of this set up.  It sounds as if you have a staff, so determine what skills you have in-house before discussing your needs with someone externally.  I spent about 10 – 20 hours per week on marketing related activities when I had a larger firm.  That’s the number one priority for any business.
3. Question: What is the best way to create a balance between giving my prospective clients enough new information to keep them interested and overwhelming them with too much information? (I often find that businesses that do have a lot to offer (including yours) send so much information that I am often overwhelmed, put the information on the back-burner to revisit “when I have time”, and then find myself frustrated by not being able to sort it all easily to find the specific information I am looking for).Answer: I can appreciate that.  In our case, we’re providing information because we have a broad range of interests and needs in our community.  The members must decide what they need to know and learn at any particular time.  That is the downside of offering generalized information.  We’re working on that for our business.  In your case, you want to develop a dialogue and process for your business.  We’re working on our Positioning for Profit class that will be starting in a few months.  That is the perfect way to have a timed-release of information on a need-to-know basis.  Keep your information on your website or blog in bite-sized chunks and engage their imagination through stories and videos.
4. Question: Visuals are so important in this business. What is the best way to create the well-edited visual presence I want, while being able to provide the necessary information that I want to my potential clients, without employing a full time graphic designer?Answer: That is a huge question, and must be tailored to your business.  You can outsource graphic design, but first, you need a clear picture of your target market, niche, unique selling proposition, and brand.

Faith S. Question:
Gail, I would like to use an autoresponder as I receive requests for ‘friend’ to return and ask them to be a ‘fan’ of my business page. I am doing this manually and I see nearly everyone converts.

Answer: I’d set your Facebook personal profile to limited access for personal friends.  Include a link to your fan page on the left side with a blurb that recommends that they join you there.

Christine S. Question:
I have a great idea for an online business but am not sure how to implement it and how to market it.

Answer: I’d be happy to consult with you about that.  Please contact our info[at]designsuccessu.com address.

Rebecca S. Question:
What is the best ways to use website?  How is the best way to keep in touch with past clients? Through Internet and snail mail?

I am a one person design business with an in home  work room. My business operates on client referral.

Answer: An email newsletter is a great way to keep in touch.  Have an opt-in form on your website to subscribe, and offer a free report of some sort as an extra enticement.

Lauren S. Question:
How do you determine which online presence will work best for your business?

Answer: It depends on your niche…tell me more.  We did provide information in the session that applies to most businesses, so I’d start there.

Peggy G. Question:
What is preferred way of using client testimonials or thank you notes and emails on the website?  When you scan them prospective clients can see the actual note from your past clients – however they do read very clearly.  If you retype the client’s words without the actual paper stock, letterhead, etc it does not say the same thing as actually seeing the client’s personal note.

Answer: That’s true, but the common way is to use a short quote with their name and city.  I’d be really careful with last names. And, you want the client’s permission.   Also, an audio or video testimonial is the best.

Sandy R. Question:
All I have is a very neglected website and a very low advertising budget. Where do I begin????

Answer: Start with the list we provided in the class.  You can do some things on your own, but understand that your online presence must be up to par to get good jobs.  If you neglect that, your prospects may feel that you will neglect their project or not do a good job.  This is an image business, and your visual presentation and confidence you project is vital.  If you don’t invest in your marketing, your business will continue to suffer.  Set a small budget to start and do what you can.  We gave guidelines in the session of between 3 – 10% of your gross revenue for marketing.  Decide how much you want to bring in, and budget accordingly.

Nicole F. Question:
Here is my question for this weeks webinar – what should I be posting about? How often should I be posting? Looking forward to the webinar!

Answer: I just did an Advanced Blogging Class for the Business Mastery Membership and shared lots of great ideas.  I’d highly recommend investing in that class.  It will really help.

Donna H. Question:
I do have a great web site, did put video on it – did put video of me on YouTube – did have my VA set up a Facebook fan page which we use basically to advertise a teleseminar I do on occasion “free to my Facebook fans and newsletter readers” (and listed at $24.95 on my web page.  I  do blog each week and announce each new post on Facebook, do have a bi-weekly ezine going out to a database of 200 names (gotta start someplace…..) with over a 40% open rate which is quite good as a standard.   SO – I’m in the right direction.  Question is;  HOW do I use Facebook to create more buzz?  I thought one had to be careful not to make Facebook look TOO BUSINESS-Y?  How often must one post on FB?

Answer: Use video and photos, start a contest of some sort – ugliest room, and ask your followers to post.  You should have a separate Facebook fan page and a personal profile.  The Fan page is all about business and should be a little promotional (not overwhelmingly) and you can post ideas and things that get a conversation going. Post an update daily on Facebook.  Use Facebook ads to drive traffic.

Question: I am not on Twitter – must I be?  Who has the patience – the time or content?  What do you tweet about?  It’s enough of a pressure to get my blog out each week – and am already working on the content for my 2011 ezine.  (Know I could purchase content – but 1) it’s pricey and 2) I write much better….am a  writer/mareketer in my ‘former life’…)

Answer: You can use a plug-in from your blog to update Twitter with your latest blog post.  No you don’t have to be on Twitter…but it only takes a few minutes a day.  Post about ideas, or links to photos and videos that are about design.  Share an insight.  Talk about your philosophy.  Pre-set your tweets on Hootsuite.  I like to write, too.  However, you can invite guest bloggers to cut down on your writing.

Question: Given all that I’ve been doing above – aside from not using Twitter – I do not use linked in…I’m ‘on it’ – How do you use linked in – what do you post?

Answer: That’s more than I can answer in one post.  LinkedIn is like a large business card.  See what other interior designers are writing and create a listing that mimics the best ones.

Ginny H. Question:
My biggest question about Virtual Marketing is “how do I streamline all of the internet options into something I can work with on a daily basis?  Internet marketing is necessary today, but it really seems to take a lot of time to get your information into all of the proper networks.  Help!!! Thanks for offering the free webinar.  Looking forward to it!

Answer: Marketing does take time.  Getting the pieces and parts connected takes time, and then it is simple.  I hope to offer a nuts and bolts class very soon that will specifically address systematizing.

Daryl P. Question:
What are the “must do or have(s)”  ie – must update every week, must have professional photos, must ?????

Answer: we did provide a list of must dos and common mistakes in the session.  Update your blog weekly and definitely invest in professional photos.

Denise B. Question:
How to get the most bang for your buck without spending a fortune?

Answer: We provided suggestions in the class, and each person’s opinion of what is a fortune is different.  We also gave some budget guidelines for you.

Laurie B. Question:
How do you get your name to pop up when someone needs an interior designer?

Answer: It takes SEO, geo targeted search, a website URL that has your keyword and city plus company name, listings locally, and the list goes on.  Video is an excellent way.  Syndicating is also great and is a service we provide.

Margaret T. Question:
The biggest question I have on social media is, how do you keep up with it all, there seems to be so many things to keep up with everyday.

Answer: It does take time…no way around it.  Marketing must be done daily.  There are shortcuts, and I hope to share that in a class very soon.

Christine W. Question:
I have had my web site for a little over a year now. It has worked very well as my portfolio, but to date all of my new clients have been from referrals from existing clients. What elements does the web site need to have to generate interest in connection with the Decorati referral system?

Answer: That’s a complex question and it depends on your goals and market segment.  If we get enough questions about this, I’ll do a class on it.

Molly M. Question:
You asked for questions regarding having an online presence…how do you coordinate Blogging, Twitter, Facebook, etc entries and how do you do it in such a way that you don’t become redundant?  All this social media seems like too much, how do you measure what kind of ROI (investment being the gobs of time it takes) you are getting? Thanks!

Answer: You need Google Analytics on your site to measure your progress and lead sources.  All of this builds on itself, so consistency is key.  If you are getting retweets on Twitter, and growing your followers and friends, and they are inviting others, you’re on the right track.  Be interested and interesting.

Tammy D. Question:

1. Question: SEO- There seems to be only so many keywords or terms that would be useful to just about all of us designers.  How exactly do keywords work, and if we’re all using the same keywords, how are page rankings created and some get on top and some don’t?  I learned during a recent industry lecture that there are approximately 87,000 interior design businesses in the USA.  If we’re all jockeying to be on page 1 of Google (which shows about 28 results on a page if you include the sponsored links), well, this seems like an insurmountable task.
   
   Answer: Your goal is to be on Page 1 of Google in your market and for the key search terms that matter to you.  Video, video, video…use one keyword each and make sure you include your city in the description.
2. Question: I am so grateful that you’re offering these types of informational/ practical webinars free of charge.  What are the best sources for self-learning how to implement the things you are suggesting (as opposed to hiring/outsourcing people to do it with a non-existent marketing budget)?Answer: You are welcome.  What in particular are you wanting to do?

Laura M. S. Question:
I’ve finally gotten into Twitter and have become an active tweeter. I’ve also learned some interesting things from other people’s tweets, BUT I find it SO distracting, even using Hootsuite and lists. What are your recommendations to keep in the loop while cutting down the clutter and distraction?

Answer: Set one or two times a day to check your email, Twitter and Facebook.  Don’t allow yourself to get sucked into the constant checking…it can be an addiction.

Heidi S. Question:
Question for the webinar – How can you make your website interesting and compelling to potential clients if your business is still young (2 years), and you are building a portfolio?

Answer: Be interested and interesting.  Add videos and commentary about projects and about your journey in design.  Ask questions.  Run a contest.

Susan A. H. Question:
I enjoy being very active with my friends and family through my personal account and I would also like to be discriminating in who sees my child online.  I do have a business page.  I know that it is best to put ourselves out there so potential clients can feel like they already know us before they contact us for the first time, but where do we draw the line between business and personal?  Thank you!

Answer: Do separate the two.  Make your personal page private, and if someone wants to be your friend that you don’t know, send them to your fan page.

Eileen S. M. Question:
How do I get to the top of the search list on google or other search engines?

Answer: Video, backlinks, SEO, and blogging are the best ways.

Diane K. Question:
What should I have on my website?

Answer: I think I need to do a class on this topic alone…there are many people who are confused.  I’d recommend looking at competitor’s sites for an idea.  But…not all of those are the best examples…I need to do this class!

Barbara N. Question:
People usually buy from the connection with other people. How do you create personality and warmth using a website?

Answer: It has to do with the copywriting you use. That’s yet another class we could teach…or, rather a series.  It has taken me years to learn.

Question: Most of my clients are older and do not blog or read twitter. They want to feel secure of the person they are dealing with.
They don’t trust the internet to be honest.  How can I get their attention?

Answer: If they use a cell phone, that might be your best option to have a web-compatible site. Otherwise, use off-line marketing.

Kathryn D. Question:
Is website same as using a wordpress blog like you have Gail?

Answer: They are different.

Cumby H-C. Question:
If I have links and info that refers people to the ezine, the blog, the opportunities, does that count for “improvements” or fresh content?  My network blog and ezine is linked and added every week.  I want to make sure that I’m getting the updates.  THANKS!

Answer: the blog counts, and the ezine counts if it is really a page on your blog.

Question: You make reference to your BLOG.  Which one are you referencing?  a little confusing

Answer: Our http://www.DesignSuccessU.com site is a blog

Phyllis U. Question:
As a true novice, busines wise and computer wise, I’m a bit overwhelmed as to where to start.  I’m not sure I have enough material to photograph.  What would you advise as to where to begin?

Answer: Please check earlier answers, and if we didn’t answer your question, please let us know.

Question: How does one update website easily if using a web designer.  Is it possible to go into site yourself to change it?

Answer: If you have the right software “platform,” you change it yourself.

Angela D. Question:
Do you know how often the spiders are released? Every day? Once a week?

Answer: They crawl constantly.

Question: Are you referring to wordpress.org?

Answer: Yes.

Jennifer L. Question:
Is it possible to get an audio recording or full copy of this seminar sent afterwords?  I am unable to listen in due to employer restrictions.

Answer: Yes, if you registered, you will receive the recording next week.

Lynn M. Question:
How long is this offer for? I have hired a local firm to update my site and would like to see how they did but it is not finished yet.

Answer: June 20th at midnight Eastern is the deadline for the offer.

Cheryl K. Question:
Do you recommend any do-it-yourself websites?

Answer: Not really. You get what you pay for.

Chad H. Question:
Can you put key word content behind a flash screen to help optimization?

Answer: Unfortunately no.

Starr M. Question:
Does this apply to an update of current site vs. starting from scratch?  Is Joomla CMS compatible?  Could you go over your costs to redo sites again?

Answer: Please contact us at your convenience and we can discuss your site.  Yes, Joomla is a CMS.  We’ll send the recording early next week, and we should talk directly to discuss your site.    Since yours is up, it will be priced differently.

Question: My typepad blog is attached to my site, can it be further integrated?

Answer: Yes it can.

Molly M. Question:
Can a website built with flash be converted to a CMS powered website?  What would it cost?

Answer: No.  Please contact us at info@designsuccessu.com and we will discuss your options with you.

Amanda B. Question:
The URL…is it case sensitive?

Answer: No it isn’t.

Question: Google spiders can’t read flash content?

Answer: Correct.

Ann Y. Question:
Question: I have paid for seo and now they want a monthly fee of $100. to monitor.  IS that reasonable or even needed?

Answer: We think you can monitor yourself.

Robert V. Question:
Do you offer a degree of “geographic exclusivity” with your Website Analysis & Marketing Audit in order to make your competitiom irrelevent??

Answer: Not for the analysis, but for the other services we offer, definitely.

Linda F. Question:
Will this be available as a replay if we missed some of it?

Answer:  Yes.  We’ll send a recording.

April P. Question:
Are few or no photos online better than having amateur photos? thanks.

Answer: Few or no photos is better than having amateur photos.

Question: Is paper click a paid ad?

Answer: Yes, it is a paid ad.

Question: How do you know if your site is mobile friendly?

Answer: If you have a webmaster, you can ask.  Or, just look at your site from a smart phone.  If your site is contained within the screen of the cell phone, you are mobile friendly.  If you have to scroll up and down, or side to side, you need to install a mobile plug-in if you are using a blog.

Question: Do you recommend NOT doing google places w/a home office? or, it just depends on our comfort?

Answer: It depends on your comfort.

Ernie R. Question:
Will this be on a link to view later?

Answer: Definitely.

Linda S.
What if you don’t have a site yet? Would this offer still pertain to newbies?

Answer: Absolutely.  It is even better for newbies because you don’t have to fix mistakes.  Start with the right path and you will save money and time.

Valerie G. Question:
Do you have some examples of good interior designer websites?

Answer: You need to look at your competitors and when you see what they are doing, go a step beyond.  Each market is different.

Sandy H. Question:
Where do ezines fit into the mix?  Are they similar to blogs in sequence and attraction?

Answer: They are a direct connection to people that subscribed to your content.  They are serve different purposes, and both are essential.

Jamie H. Question:
Are the slide Materials available at the end of this Session?  I had an unexpected disruption during this Session and I wanted to scribe a few thoughs and catch-up!

Answer: Yes, we’ll send the recordings and slides next week.

Ruth H. Question:
Can you give an example of an XML sitemap?

Answer:
Here is an example of a XML Sitemap that automatically updates itself whenever new content is added to the website.
http://www.localbusinessgurus.com/sitemap.xml

If you don’t have a sitemap, you can go to this site and generate a XML Sitemap, then you will have to add it to the root folder for your website.
http://www.xml-sitemaps.com/

This is the site that has more information about XML Sitemaps and how Google, Yahoo, and Microsoft’s Bing have agreed on a standard protocol for sitemaps.
http://sitemaps.org/

Lori V. Question:
I receive so much information regarding websites, online presence etc. How do you find a good, reliable company to work with that is priced right for a small business?

Answer:
I would use this process to find a good website developer.

• Ask for referrals from other business owners for your town or from your industry
• Look at samples of their previous work
• Find out if they understand the goal of your website especially because service-based business websites are different from retail business websites.
• Then ask them these questions:
  • How long is it going to take to get your site running
  • Can I easily make changes & add more pages?
  • Will my site compatible with Social Media like Facebook, YouTube and Twitter (plus others in the future)?
  • How will my site be Google friendly?
  • Can you integrate a blog in my site?
  • Will my site be mobile-friendly?
  • Can I easily track my website statistics?

A website for a service-based businesses should range from $2,500 to $6,000 depending on the amount of customization.  This would not include e-commerce, but would include website, blog, portfolio, lead generation form, and unlimited pages.  I would be glad to talk to you about what you are looking for – if you would like to talk with me, please email me at robin@localbusinessgurus.com so that we can set up a time.

Anne L. Question:
I’d like to know what to do to get ranked higher in search engines.

Answer:
It really depends where you are with your current website. In general terms I would suggest:

• Get more Backlinks to your website
• Create more Fresh Content / More Web Pages for your site
• Make sure that you have properly formatted URLs & page titles
• Make sure that your website has an XML Sitemap

Feel free to email me your website URL and the keywords that you want to rank for so that I can give you more specific information. robin@localbusinessgurus.com.

Alexandra R. Question:
Can we hire you guys for lead generation alone if we already have our sites, blog, and social media up and running?

Answer: Yes

Question: Rob if I did my website with Wix in the last 3 months, can I assume it was built with an xmlSite map??

Answer: Not necessarily, to check enter your URL and then /sitemap.xml like this:
http://www.localbusinessgurus.com/sitemap.xml
If you get a 404 error that would be a pretty good indicator that you don’t have one.

Question: If I change my website tonight (since I did a Flash site with Wix) will I lose all my rankings? I of course won’t change my URL.

Answer: You might lose some rankings.  You won’t lose rankings if you keep the URLs for each page the same.  There still may be a little dip in rankings for a few days but if it is done correctly, there won’t be a problem.  I learned this the hard way with one of my sites about 5 years ago.  If the page URLs are going to be different, I recommend creating “301 Redirects” for each page – this is a little complicated but any web developer should be able to do this.

Diaa E. Question:
Could you recommend a practical & useful reference on how to use SEO effectively FOR BEGINNERS…??

Answer: This is the best resource to learn the Best Practices for SEO: Google Webmaster Guidelines.

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