At Specify, as we work on our our social media we’re learning how to do more with less.  At times I just want to write my own tools, not because I’d make them better, but I’d rather they be simpler.  I’ll talk about the ones I believe are easy to use or allow me to do several things at once.  I hope you find it helpful.

The tools of social media, Twitter, Facebook, LinkedIn and others, are simple to use.  You may have started building your brand and are now have various friends, followers and people that like your page.

But once you get started, managing your posts throughout your mini-empire can take up more of your time than expected. Fortunately, there are tools and services that can help keep your socializing under control.

One of the most popular and useful is TweetDeck, and it’s free.  If you can only have one tool for everything this is it.  You can post your longer comments to Facebook, shorten them as necessary for Twitter, and even post to LinkedIn.  You can do this all simultaneously when appropriate.

Given the name, TweetDeck was initially created for Twitter, and most of its features are built around that service.  When posting, your web site addresses are automatically converted and shortened using bit.ly, and your images are uploaded, linked, and the URLs are created for you.  You can set up tweets on a schedule so you can post on a regular basis.

The interface is highly customizable, and you can your feeds organized in almost any way.  For example, I have a global Twitter Feed column, one for mentions about me, another for direct messages, scheduled updates and LinkedIn updates.  The biggest problem with TweetDeck is that it has a higher learning curve than other tools to use all of its features, and how addictive it can be once you’re up and running.  There are also free versions for your iPhone or iPad.  It may not be as simple as I’d like, but it meets my need to do lots of things at once.

I’m going to take a look at HootSuite soon in more detail, but so far, I like TweetDeck best.

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