Many interior designers are just now realizing the importance of marketing their services online and with good reason. With a simple internet search, consumers have immediate access to practically endless interior design ideas and services. The designers who have chosen to bring their businesses online are realizing many untapped avenues to new business.

Website

Just as when you design a room to reflect your client’s taste and personality, your website design should reflect your business persona. It can be streamlined and simple with just a few pages to communicate the services you offer or it can include a full portfolio of your work and a shopping feature to sell goods.
No matter the design, you’ll want to make sure it is search engine optimized (SEO) with keywords pertaining to your business. For example, if you are a New York interior designer who designs residences mainly in Manhattan you’ll want potential clients to be able to find you in Google when they enter a search for “manhattan residential interior designer” or “interior designer manhattan.” This may seem a bit overwhelming, so you’ll want to work with a web designer and SEO expert who concentrates on helping interior designers market their services.

Blog

Adding a blog to your website is a great way to keep it fresh and updated as well as communicating what your business is all about. You should post at least once a week, if not more, and include a variety of content from information about your latest project to featuring new products you are specifying.

This is a chance to really let your professional personality shine. If you don’t have time to devote to keeping a blog up, consider hiring a ghostwriter. By taking on your voice and style, a ghostwriter can communicate your message without your having to take out time from your busy schedule.

Link Building

In conjunction with your blog, consider collaborating with other interior design blogs through link building. Offer to write a guest post for their blog and include a link to your website and the keywords you want to show up for in the search engines. The more incoming links from valid websites you have the better as it will help you show up for your keywords in Google and other search engines.

Social Media

Facebook and Twitter aren’t just for socializing; many interior designers are finding through consistent efforts they are attracting existing and potential clients alike. An easy way to build your social network is by posting links to your blog entries or simply sending a link out to a new vendor or manufacturer you love at the moment. This is a terrific way to get your work out there with little effort on your part.

Interior design social media sites, like Design Shuffle, offer portfolio services as well as feature your business on their site and blog. They also assist you in tying together your website and blog with your social media presence through strategic links.

Net Strategies (via)

Again, if all of this sounds like too much to take on, hire a professional interior design marketer, there are many who can handle each aspect involved in building your online presence.

Joanna is a writer for Design Shuffle which is a social media site filled with interior design ideas from top tier design talent around the world. Best of all, registration is completely free.

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