Feature Article #1
How Do You Make Good Design Happen? Follow the Money
Reprinted from Fast Company
BY Thomas Lockwood Mon Jun 14, 2010
Think about how you can affect change in your corporate customer’s business. This is a different level of design and one that really makes financial sense for your and your clients.
As president of the Design Management Institute, I am often asked: “How can we develop a [...]
Feature Article #2
Tweetdeck To Simplify Your Interior Design Marketing
At Specify, as we work on our our social media we’re learning how to do more with less. At times I just want to write my own tools, not because I’d make them better, but I’d rather they be simpler. I’ll talk about the ones I believe are easy to use or allow me to [...]
Feature Article #3
Why You’re Not Getting Calls From Your Website
I just wrote this week’s ezine article, and although this post won’t share all of the details, I’ll share a few other tips with you.
If your website looks just like everyone else’s, your shooting yourself in the foot. Don’t mimic everyone else’s laundry list of services…post a video that shares your personality. Limit it to [...]
Feature Article #4
Interior Design Photos
Thank you to all of you who submitted interior design photos that we will be using in our marketing materials and blog posts. We’ll give you and your photographer credit where it fits. In a few cases, like videos, there isn’t a good way to credit you. We appreciate your understanding.
I know some of you [...]
Feature Article #5
Overcoming Your Resistance
We all like to do what we like to do as interior designers, but often, we struggle with tasks that are necessary and not within our comfort zone. Our tendency in slow times is to do everything ourselves, but that’s a recipe for burnout and stress.
I can say that because I am constantly pushing to [...]
About this Site
During the last few years as the economy has changed, it has become clear that to do interior design the “way you’ve always done it” will not guarantee your success in the future. Even the most successful designers, of which you are probably one, have seen changes in client’s buying behavior and design savvy.
There isn’t [...]
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