Design Success University Blog

How To Address The “Why Are Designers So Expensive?” Objection

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By Maria Bayer
DSU’s Authentic Sales Coach
Do your hackles rise when your prospective client asks you, “Why are designers so expensive?” If they ask and you turn down the project, then you might be pushing a perfectly good client away.
If that question irritates you, then your response will likely sound defensive, which won’t do you any favors in winning the [...]

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Super Bowl Fever

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By Pat Price at the Client Services Desk…
Are you ready for the Super Bowl? Here in Colorado and at Design Success University, we have a good case of Bronco fever…orange and blue are everywhere. We love the team, love the quarterback, love the coach…just plain love those Broncos. Even our sunsets reflect the colors of our favorite team.
While football might [...]

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Marketing Made Easy

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Marketing drives your income, so how are you doing with your marketing planning and implementation?
If you aren’t happy with your income, it is most likely because you were inconsistent with your marketing efforts over the last few years.

Decide what your goals are for this year – dollars, number of clients, referral partners, referrals from clients, etc.
Think about what method so [...]

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How To Politely Say ‘No’ To Non-Ideal Prospects

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By Maria Bayer
DSU’s Authentic Sales Coach
This week I received a question from a student who receives a lot of inquires (good problem to have, right?), but knows after the first conversation whether they’re an Ideal Client whether they are unlikely to hire her. She asked me how to turn down a request to meet her in person, because it would [...]

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How Will You Transform Your Business in 2014?

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By Drue Lawlor, FASID
Director of Coaching for DSU
Happy New Year! A new month, a new year, and a wonderful time to reflect on the positive aspects of your business in 2013, to identify what could be improved, and then to plan for those improvements. A business transformation does not have to be major, but I believe when we get [...]

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Planning For Success Made Easy

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January is the perfect time to plan for your success. How many designers (or any business people) plan for their success? Only 3%! That shocks me, yet the evidence is clear every year — see for yourself in the 2014 Interior Design Fee & Salary Survey eBook.
The median income of the hundreds of designers that participated was exactly $40,000. We [...]

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What Are Your Biggest Challenges Going Into 2014?

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It is time for our annual Interior Design Fee & Salary Survey, and we need your help. Please tell us about your biggest challenges going into 2014 when you get access to the survey.
Our new Interior Design Fee & Salary Survey eBook will debut on January 14, 2014. We’re excited because this year’s numbers should show a dramatic improvement in [...]

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Kickstarting Your Business and Ending The Year Well

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I’ve spoken with several clients and members lately, and while some have waiting lists, there are others that aren’t as busy as they’d like, and they are nervous about cash flow and paying their team which is understandable.
I was asked by a few designers if they should take non-ideal clients to pay the bills, and my answer was “not if [...]

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