Interior design is a creative venture and who knew that we’d spend so much of our time running a business? When you’re growing, hiring is one of the most challenging parts of the business because you’re dealing with so many subjective issues.
Here’s a great post from Seth Godin. I’d recommend reading this one – his articles are always short and [...]
Interior Designer, Faith Sheridan, shared this article with me and I spent days thinking about it. I just posted a reply and hopefully it will be approved by Monday.
This is a controversial topic that deserves thought and input from all of us in the industry. Thank you, Crans, for starting a conversation that will likely spark lots of thought and [...]
Interior designers have struggled to get business, much less make money in 2009. The recession has affected every single person including the ultra wealthy. Granted they have more money to begin with, but their sense of security and affluence has affected their willingness to spend money.
What do you do as an interior designer to get business in spite of the [...]
Networking is a tired word in many people’s vocabulary, but it is still important. What’s even more important today is to keep up with the newer forms of networking through Social Media – Facebook, Twitter, LinkedIn, etc.
This topic is huge and is growing fast. The problem for most interior designers is to figure out what to do, how often and [...]
The lifetime value of your interior design clients is an important metric (measure) of your interior design business. Why? It helps you create budgets for one.
If your average client does $30,000 of revenue with you, and the profit for that client is $6,000 after the cost of materials and overhead for your business, but before your salary, how many clients [...]
One thing is for sure. Client’s attitudes are changing quickly and they’ll never be the same again.
I just recorded a new Monthly Mentor session about determining or redefining your Ideal Client Profile. If you’ve done this exercise in the past, I added some new criteria for you. Since client attitudes are shifting, it is important to take into account more [...]
If you’re a little down…just watch these two videos…especially Nick’s.
Tell me what you think…I have a feeling you’ll shed a few tears…
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Let’s share ideas with each other about the best gifts you’ve given to clients and the best ones you’ve received. It’s that time of year when we want to reward our best clients with thoughtful gifts of appreciation.
What are your favorites?
We have a favorite art glass shop, Pismo, that features hand-blown Christmas ornaments. If our client has done an especially [...]