Category Archive for: ‘Latest Topics’

If you’ve ever been frustrated that consumers don’t understand what you do and how you do it, then please click on this link and tweet/share the May 24th article in which I was interviewed.
I wasn’t able to convince the writer to use our white paper, “How to Avoid Interior Design Nightmares” which is a thorough explanation of what we do [...]

How Much Should That Doggie in the Window Be?
by Bill Glazer
According to surveys conducted by INC. Magazine, nearly 60% of all businesses set their prices based on their competitors’ prices. Another 30% set them based on some kind of “cost plus” formula. I can ONLY imagine that this is also what is taught in marketing classes in colleges, those so [...]

by Stephanie Padovani – Guest Blogger
Last week I shared the story of how we started our wedding business from literally nothing with the Power Lunch strategy and revealed the steps to doing this for your interior design business.
But the Power Lunch wouldn’t have been nearly as effective without the powerful follow up of the “Unforgettable Postcard.”
Most interior design businesses engage [...]

We received so many comments about this article from our newsletter that I decided to post this on the blog.  Be sure and post comments!
What I’m sharing now is counter-intuitive for most of you. You need to do less things and more of the less things to get better, higher end clients.
Here are two critical mistakes many designers make in [...]

Great tips!

Last month was a great month for my new Guaranteed Press Release program. 30 clients wrote press releases that I edited and then sent out to the media where they were printed on many sites that led to high search engine rankings and lots of traffic back to their sites.
After editing so many press releases, I realized many people [...]

Luxury stocks are up, and Tiffany reports a 44% increase in their stock prices.
If that’s the case, why isn’t your phone ringing?  Look for clues in your actions.
The old saying goes, “you never know which day you missed marketing that is causing your business to stall.”  Your number one job as a business owner is sales.  Were you marketing every [...]

by Jack Canfield
The period between Thanksgiving and New Year’s Day is the time when most people tend to demonstrate their love and appreciation.  But wouldn’t it be nice to experience that level of joy, love and appreciation every day of the year?
The process begins with us.
Someone once gave me a card that said, “The love I [...]

We just completed a survey, and I noticed a comment by a very smart designer who said it was hard to change what she was doing.  I know she’s not alone, (I am not picking on you!) and I wanted to share this timely article that might help.
Change is hard for many because it means leaving an old version [...]