Category Archive for: ‘Featured’

I’ve been reading a great book – Duct Tape Marketing by John Jantsch.  He says, “every business is a marketing business.”
When you think about it, he is absolutely right.  Our first job is to get the job, and what you say and how you say it can make the difference in you closing  more  sales.  For those of you that [...]

I just returned from an amazing trip to New York City.  It was supposed to be mostly vacation, but I also scheduled meetings with three of our speakers, Robin Wilson, Karen Fisher and Mike Strohl while I was there.  I also met two of our members, Kati Curtis and Jonathan Baron. Thank you for sharing your time and your thoughts [...]

The world of Social Media is revolutionizing our industry.  Facebook, Twitter and blogs are the buzz words of the day, and if you’re not in the know, you may be left in the dust wondering how to get business!
It’s time to freshen up your skills and learn new strategies…in fact, you’ll learn 101 of them during Design Success University’s 11-Week [...]

I’ve been working on a few eBooks this week, and one is about marketing tactics.  (my list is up to 140 Marketing Tactics and Tools for Interior Designers, so it may be 150 by the time I’m ready to publish it).
Tactics are great – they are the activities you perform.  However, they are useless unless they are part of a [...]

This is one of the most challenging times I’ve ever seen in our industry, and I’ve been around it for 32 years.  Many designers are closing their doors and downsizing…some after 20 or 30 years of business.
We know this first hand.  When we send emails, the number of bounces is increasing and we don’t want you to be one of [...]

Are you wondering if the 11-Week Design Mastermind and/or 11-Week Marketing Intensive is for you? Do you have questions and need some answers? Do you want to learn more about these opportunities?
Join Gail & Erin on August 26th for two complimentary Preview Calls. These will be information sessions with Q & A specifically about our upcoming programs that are starting [...]

Need some helpful information at no cost to you?!? We are here to help. Gail and Erin are hosting a series of complimentary calls for the month of August! The topics are listed below.

Monday, August 10th at 3:00pm Eastern
Interior Designer’s Top Challenges & Solutions
Our recent survey uncovered recurring and similar questions that Gail will answer on this free call.

How to [...]

Adweek just published a post about Nielsen Global’s Online Consumer Survey.  They surveyed 25,000 Internet consumers from 50 countries, so the statistics are extremely relevant and important for you to understand for your own business.
Here’s the degree of trust that consumers have in the following forms of advertising (April 2009):

90%  Recommendations from people they know
70% Consumer opinions posted online
70%  Brand [...]