Wants The Secret To More Interior Design Business... Even Now In This Tough
Are The Hottest, Low-Cost
Effective Marketing Techniques
Other Successful Designers Use?
Or...do you wish the phone
would ring because you don't have any clients?
Are you using the same
methods you've always used to get business, but the economy has changed and so
have your clients?
Is your business suffering
from the typical interior designer's feast or famine
cycle of either too busy or not busy enough?
Are you seeing other
interior designer's closing their doors or
laying off their employees?
Are you stuck and not sure what to do next?
Is there something that the
most successful interior designers know that you don't know?
You're as talented as they are, so how are they staying busy and
profitable while other designers are struggling and burned out?
Do you secretly wish you could
a fly on the wall and find
out what other successful designers do so you can shortcut the process?
What if you could learn how
to create passive income and make money in your sleep?
Would you like to know what works instead of
experimenting and losing hundreds if not thousands of dollars?
How do you deal with the change in the psychology of
your clients and prospects?
Do you know how to use the
new Web 2.0 strategies such as FaceBook and Twitter to get new clients for no
How can you achieve the
recognition, your pick of the very best
clients and receive thousands of dollars of
Are you ready to find an easier way?
The 11-week Marketing
Intensive and the 11-week Design Mastermind Program are for you if
you're ready for more business now and you don't want to struggle alone
You'll receive your first speaker recording for the Marketing Intensive Series on
September 7th, and the Design Mastermind Kick-off Call is on September 9th with the
Design Mastermind Group meetings starting the week of September 14th.
name is Gail Doby and I started in interior design over 20 years ago
and built a successful and profitable practice. At the peak
of my business, I had 7 employees and my business reached almost
$900,000 in revenue.
remember where I was on the morning of 9/11. I was watching
the Today Show and drinking coffee before going to the
office. It was surreal to watch the World Trade Center
buildings crumble into a heap of smoldering rubble before my
remember feeling shocked, saddened, and stunned. I called my
employees and told them not to go to work, and then I sat in horror and
watched TV the whole day.
rest of the week we were in a daze and I realized that the business would never be
clients were terrified. They completed their projects, and once they
were finished, it was as if they were paralyzed with fear. The
phones stopped ringing.
many other businesses, I had to lay off employees.
It was emotionally
devastating after years of working 7 days a week
to bring in business, support my employees, manage the staff and make
took a few marketing classes and had an advisory board, but I really
didn't have anyone to turn to that could help me figure out what to
was a blessing
Ironically, I realized that I really didn't want to have a large staff
with expensive overhead. It was the perfect storm of an
external and an internal crisis.
let go of my fears and frustrations and I redesigned the business to be
efficient and profitable with less employees and fewer headaches.
got easier, and I enjoyed it
never worked for another firm, and it took me years to figure out by trial and error
how to build and successfully run a business. I made lots of mistakes,
and knowing what I know now, I want to help you avoid those same
expensive and stressful mistakes.
experiencing another perfect storm with the recession. It is
affecting your client's sense of security in a more personal and
emotional way, and it can't help but affect you, too.
And what's worse...even
clients have seen their net worth slashed by as much as 50%.
And what's more... they are reacting by postponing decisions,
delaying payments and negotiating harder
because they have control of the money. Clients are questioning everything
and they are taking charge like never before.
Isn't this one of the most frustrating times you've ever experienced in
your business? You went to school to do something you were
passionate about, and I would bet you're surprised at how much work it
takes to run a small business.
Many things have changed, and if you're working alone or in a small
firm, it is hard to know what to do and know what
Bottom line is...based on the results of our recent survey, every one
of you is feeling the effects of the recession. 90% of you said you need
or want more business now.
You can't build a stable business without having a strong marketing foundation.
Many designers rely on referrals, and though they are the bedrock of a
successful marketing strategy, even the best designers could do better with
asking for referrals.
Have you ever felt embarrassed
to ask your clients for a referral? Would you like to know how to do it easily and
effectively without feeling awkward?
Here's the thing...even if you are outstanding at getting referrals,
you can't build a stable business on that one technique
alone. A one or two-legged stool doesn't stand, a
three-legged stool is better, but it can still tip over, but a stool
with lots of legs can support almost anyone.
It's OK that you don't have all of the answers. Most design schools don't
prepare you with the marketing skills you need to be profitable and
and error can literally cost you tens of thousands of dollars and years
Buying expensive magazine ads is certainly not the answer.
And...although referrals account for 80% of most designer's marketing,
in a slow economy, it won't keep you busy.
On top of that, no one really teaches how to integrate technology, social media,
Internet marketing, the new psychology of clients, low cost or no cost
marketing, branding, and many more advanced strategies
into your business...until now.
Would you like to know what social media you should be
using now? These
strategies are free!
You don't have to pay a dime to use social media, and with today's
budgets being tighter than ever, you need to know how to effectively
use them together.
Learning all of the new technology might seem overwhelming and
confusing, but we'll simplify it and tell you the best strategies to
Maybe you're still
striving to get that WOW project that gets published in national
magazines. Maybe you want to work with the
ultra-affluent. Maybe you're frustrated that your
clients don't value your design skills, and even worse, they question
Even if you are a seasoned designer with 20+ years of experience, I
guarantee you you'll learn at least 1 or
2 valuable techniques to increase your business.
Especially if you are new to the business, you don't want to miss this Marketing Intensive
series. There's nothing else like it in our
We've taken the best speakers from our popular Interior Design Summits
and Quick Start classes and we've added a few new ones that will teach
you the hottest
marketing strategies, too.
In fact...you'll hear well over 136 new marketing tips and
techniques. If you just pick
one or two of them and implement them one at a time, you will be amazed
at your progress.
Here's some of what you
How to create your authentic brand
and why that will help you be more successful more easily
How you may have been
shooting yourself in the foot with your current brand and how defining your brand can
make it easier to get business
How to create your clear and
so you don't turn off your prospects or the media
How to define your ideal client so
you avoid the pain of working with the wrong clients
Where to find your ideal
clients and how to attract
How to establish a “velvet
rope” strategy to
avoid the clients from %#$*!
How to create your own holiday and build free
media attention in your
marketplace so your prospects know who you are
How to approach editors and media
to get featured and build
your brand and your client roster
How to blog and create a
relationship with your prospects
and clients so they seek you out over your competitors
How to create a blog that easily attracts
your prospects –
what do they want to read and what mistakes to avoid
What blog platform you
should use and what plug-ins multiply your results
your work online
How to create a responsive email
list so you can keep in touch
with your clients and prospects easily
How to create an email newsletter
to bond with your prospects and clients making it easier to get more
business at will
How to create a buzz with word of
mouth marketing using low or
no cost ideas
Where you should list your
services on the Internet to
How to use Facebook to get
business – it's not
just for teenagers any more
How to use Twitter in a few
day to generate leads and to
develop relationships with prospects that
can afford your services
What you absolutely should not do
with social media
the ultra-affluent want and
what they don't want... and
it's not what you might expect
What your prospects for business are
in the coming months
We'll include a resource list and websites
that will save you hours and days of research
And much more...
Here's Your Marketing Intensive Expert Panel:
Week of September 7th
Liz Pabon –
Branding For the 21st Century
Liz Pabon, “The Branding Maven,” is an inspiring, motivating and empowering
author on the topic branding. She is a creative powerhouse delivering insights
and principles that are proven to achieve wild success.
- What does branding really mean and how do you create your personal brand?
- What mistakes should you avoid when developing your brand?
- Why consistency is so critical to your brand
- Why authenticity and passion will help you make more money
- Six step process to determine your brand message
Week of September 14th
– Communicating With Clarity
Nancy Greystone, owns Communicating With Clarity, a communications consulting firm specializing in media/message training and copywriting services. Nancy works with clients to discover and formulate their message, as well as the tools to convey it. She is also Barbara Barry's Media Coach.
- The difference between branding and messaging and why you should have both in your marketing arsenal
- Questions you can answer to easily and quickly define your core message
- What is a hook and how do you “get” one?
- What soundbites are and why they are important to your business
- Biggest mistakes to avoid when being interviewed by the media
Week of September 21st
Secret Guest Speaker
– Word of Mouth Marketing
Whenever there's been an innovation in marketing, this speaker has been there. A veteran of the interactive marketing business, he has spent years helping companies learn how to do better marketing. His consulting company, advises great brands like TiVo, Dell, Ralph Lauren, Sprint, and Kimberly-Clark.
- How to create buzz without a marketing budget
- Creating the ultimate business building dinner party
- How to host a party for your client and their friends that can turn into business…and you don’t even attend!
- “Cool services” that create buzz
- How to stand out from the crowd using your personality
Week of September 28th
Michael Port –
Book Yourself Solid
Michael Port has consulted and coached over 20,000 business owners. He is the author of Book Yourself Solid & Beyond Booked Solid, and most recently, The Think Big Manifesto: Think You Can’t Change Your Life (And The World)? Think Again. The Boston Globe calls Michael Port, “an uncommonly honest author.” The Wall Street Journal calls him a “marketing guru.” Book Yourself Solid is one of the top ten bestselling marketing books in the country, it's the roadmap to a proven lead generation and small business marketing system. You'll learn smarter marketing that will generate leads so you book clients immediately. You may recognize Michael from TV appearances on networks like CNBC and MSNBC or his numerous newspaper and magazine interviews. He runs one of the largest and most respected coaching programs for small business owners in the world at www.MichaelPort.com.
- Why you need to adapt your style to fit changing client needs
- Why developing a red rope policy will save your sanity and help you make more money
- Why focusing on the qualities of your clients is more important than their financial position
- Why being a generalist robs you of time, money and confuses your prospects
- How to automate your high touch marketing
Week of October 5th
Joan Stewart –
How to Promote Your Design Expertise Online and Offline and Generate Thousands of Dollars in Free Publicity
Joan Stewart teaches Publicity Hounds how to catch the attention of frazzled news directors, busy reporters and grumpy editors. In fact, she worked as a grumpy editor at three daily newspapers and The Business Journal in Milwaukee, Wisconsin. As a media relations consultant and professional speaker, she shows people how to use the traditional media and social networking to establish their credibility, enhance their reputation, position themselves as experts, sell more products and services, promote a favorite cause or issue, and establish their companies as employers of choice. Joan's popular electronic newsletter called "The Publicity Hound's Tips of the Week" goes to more than 30,000 subscribers worldwide and includes the best publicity tips and good clean dog jokes you'll find anywhere. She lives and tries to stay warm in Port Washington, Wisconsin.
- How to get the attention of frazzled media people
- What are the 10 levels of expertise and what level are you
- What the “spray and pray” PR method is and why you want to avoid it at all costs
- Why a short list of media outlets is better than a long list
- How to use article marketing to build your expertise and drive traffic to your blog or website
Week of October 12th
Judith Sherven, Ph.D. and Jim Sniechowski, Ph.D –
How Heart-based Marketing Wins Devoted Clients
Judith Sherven, PhD & Jim Sniechowski, PhD, authors of #1 bestseller The Heart Of Marketing-Love Your Customers and They Will Love You Back. Judith & Jim, husband and wife psychology team, are the founders of the Soft Sell Marketers Association, and best selling authors of six books. Judith & Jim share ideas for a new way of marketing with love and empathy. They recommend marketing from the heart which provides inspiration, motivation, and practical how-to techniques allowing you to achieve greater marketing success than ever before. This way you can strengthen the long term success of your business while enriching your personal commitment to your talent and service.
- How to use the Internet to generate passive income
- How to drive traffic to your website so you can turn traffic into dollars
- How to become a recognized authority so you can define who you are in your market and what you have to offer that no one else does
- How to get your Internet prospects to take action
- What you need to get started selling your first product on the Internet
Week of October 19th
Nika Stewart –
Boost Your Design Business with an Email Newsletter
Nika Stewart, the Designers' Success Coach, is the founder of Wealthy Decorators, a website featuring business empowerment resources for the interior design industry. Nika is the author and creator of many books and programs geared specifically for interior designers. She combines spiritual practices with proven marketing techniques to help designers manifest their ideal businesses. Her strategies have taught thousands of designers how to work smarter, make more money, and enjoy business - and life - more than ever.
- How to avoid the biggest mistakes interior designers make when creating an eZine or newsletter
- Best software to use to set up your newsletter
- What you should include in your newsletter to connect with your prospects and clients
- How to get prospects to contact you using an ezine
- How to create your ezine easily and quickly
Week of October 26th
Joel Comm –
Twitter Power for Interior Designers
Joel Comm, one of the world's leading social media and online marketing experts, explains what Twitter is and why it works; how to jump into the conversation and build a following; and how to drive traffic to a website. Joel is an Internet entrepreneur who has been online for over 20 years. Since then, Joel's company, InfoMedia, Inc., has launched dozens of web sites which offer online shopping, free stuff, website reviews and more. Joel is the author of many popular books, including the NY Times Best-Seller, The AdSense Code. Joel talks about his new book, Twitter Power – How to Dominate Your Market One Tweet at a Time.
- Why you should be on Twitter
- How Twitter works to build your tribe or following
- How to build your brand with Twitter
- How to design your Twitter background
- How to jump into the conversation
Week of November 2nd
Mari Smith –
How to Leverage Social Media to Get Design Clients
Dubbed "the Pied Piper of the Online World" by FastCompany.com, Mari Smith is a Relationship Marketing Specialist and Social Media Business Coach. Through her consulting and training business, Mari helps independent professionals, entrepreneurs and business owners to accelerate their business profits using an integrated social marketing strategy, with particular focus on Facebook and Twitter. Mari currently has well over 7,000 friends and fans on Facebook and a loyal following of over 18,000 members on Twitter.
- What social media is and what it can do for you
- Simple strategies to powerfully leverage your visibility and brand
- What the top two secrets are for getting rapid high search engine ranking
- Proven ways to identify and attract your top paying clients
- Advanced strategies for listeners already using Facebook and Twitter
Week of November 9th
Cathy Perkins –
Create a Passive Income Producing Membership Site - How to Blog for Dollars
Cathy Perkins is The WordPress Wizard. She is an expert in WordPress blogs, specializing in consulting, coaching, and training on WordPress blogs and blogging in general. Cathy was recently name one of the 50 Most Influential Women On Social Media by Immediate Influence.
- Using blogging to enhance your brand
- Why a blog is the only “website” you need
- How to use your blog to create passive revenue streams
- What blog platform works best, and what plugins you should add (and what plugins are)
- Advanced blogging strategies for tech savvy designers
Week of November 16th
Barbara Rozgonyi –
Integrating Social Media Strategies with PR and Search Engine Optimization to Take Your Design Business to the Next Level
Barbara Rozgonyi is the founder of CoryWest Media, LLC, a social media, PR and marketing consultancy based in Chicago's suburbs. As publisher of wiredPRworks.com, Barbara reports on ways to use marketing, social media and public relations to grow business, build brands and connect communities. Recently featured on inc.com, Barbara’s content ranks in junta42’s top marketing blogs. A founding member of Social Media Club Chicago, Barbara loves to share her passion for communicating effectively online with everyone, especially entrepreneurs who want to grow their businesses quickly, profitably and in creative directions.
- Why developing a marketing strategy is so important
- Different ways a PR firm can help you create your unique brand
- What SEO or Search Engine Optimization is and why it is important for you to understand
- How to use SEO in your press releases to increase your visibility online
- How to effectively connect your social media strategies with PR for your business
How the 11-Week Marketing
We know it gets hectic around the holidays, so you'll receive your first speaker recording for the 11-week Marketing Intensive Series on September 7th and will finish up before Thanksgiving.
- Each week you will receive
an mp3 pre-recorded
call and transcript or speaker notes
- Speaker Outlines
- We'll provide these with your speaker information so you can follow
along and make your own notes
- We'll send a comprehensive list of books, resources and websites
mentioned by the speakers at the beginning of the 11 week Marketing
- Marketing Plans
- We'll provide three 30-Day Marketing Plans at the beginning of the
- Testimonial Template
- We'll send this at the beginning of the Marketing Intensive
Testimonial Template ($29 Value)
30-day Marketing Plans ($297 Value)
lists with websites and books that will save you a massive amount of
time and effort (Value –
136 Marketing Tools for Interior Designers - eBook by Gail Doby, ASID ($49 Value)
7 Good Reasons To Buy
don't have to travel, so you'll save hundreds of dollars on unnecessary
- You can listen on your
- You get recordings
that you can download to your MP3 player and play over and over.
- You'll get to hear top
speakers...the speaker fees alone for this caliber of speakers is in
the tens of thousands.
- You'll learn the
latest and hottest strategies that few interior
designers know...you'll be ahead of your competition just by spending
an hour a week learning from these top experts.
- Knowing the best
strategies doesn't accomplish anything without
action, so we'll give you three 30-Day Marketing Plans to help you take
If You Really Want to
Accelerate Your Success...
We're also offering an
incredible opportunity to network with your peers and work as a team to
build your businesses. We're announcing our new
Mastermind Program for Interior Designers starting the second week of September 2009 and ends before Thanksgiving.
be assigned a group with non-competing designers across the US and even
internationally. You'll help each other achieve levels you've
never reached before.
been in mastermind groups for years, and Erin and I are in a phenomenal
one right now. We wouldn't be as successful as we are without
it. Our business is up 150% over 2008 and we attribute it to
our Mastermind Group.
are we pairing the Marketing Intensive with the Design Mastermind
Program? Because if you don't take action, nothing will
change. Your mastermind group will keep you focused and on
track. You'll wish you'd been in one from the beginning of
can achieve whatever you dream when you take action, and we'll
encourage you every step of the way to accomplish more and
How the Design Mastermind
You'll be assigned to a
group of 4 – 5 non-competing designers and you'll receive
each other's contact information
You'll receive information
for a free conference call service
You'll select a group
leader to organize the free conference call and notify the group members
You'll select a date and
time to meet every week
You'll receive a checklist
for effective masterminding
You'll receive weekly
agendas from DSU to keep you on track
We'll announce a special
contest with prizes...be watching for details
The Design Mastermind Kick-off Call is on September 9th with the Design Mastermind Group Meetings starting the week of September 14th and will finish up before Thanksgiving.
Before I Forget...
is one more thing I want you to know. I didn't say this
before because I don't think it matters. What we will do
together is what counts.
What I am going to tell you may surprise you. But I hope you
agree that it shouldn't interfere with our relationship.
Everything I've told you is true about my business
experience. I've built a successful interior design business
and I've been featured in national magazines as well as many local
magazines and newspapers.
And, I've built a successful Internet business. I started
studying Social Media and Internet Marketing in 2007. Since
last October, Erin and I have grown Design Success University 150% in
the first six months of the year. We are on target to grow
our business 400% by the end of 2009.
We are using the latest technology and strategies to grow our business,
and I'll teach you some of those same strategies to grow your own
This didn't happen over night, so even if I teach you these strategies,
you may not achieve the same results. But, if you could even
increase your business by 10% if you're doing $100,000 in revenue
– getting $10,000 more in sales – it will more than
pay for the cost of the Marketing Intensive plus the Design Mastermind
Purchase the 11-Week Marketing Intensive
- Each week you will receive an mp3 pre-recorded call and transcript
- Speaker Outlines - We'll provide these with your speaker information so you can follow along and make your own notes
- Resources - We'll send a comprehensive list of books, resources and websites mentioned by the speakers at the beginning of the 11 week Marketing Intensive
- Marketing Plans - We'll provide three 30-Day Marketing Plans at the beginning of the Marketing Intensive
- Testimonial Template - We'll send this at the beginning of the Marketing Intensive
- 136 Marketing Tools for Interior Designers - eBook by Gail Doby, ASID ($49 Value)
Purchase the 11-Week Design Mastermind
We'll announce a special contest with prizes...be watching for details
- You'll be assigned to a group of 4 – 5 non-competing designers and you'll receive each other's contact information
- You'll receive information for a free conference call service
- You'll select a group leader to organize the free conference call and notify the group members
- You'll select a date and time to meet every week
- You'll receive a checklist for effective masterminding
- You'll receive weekly agendas from DSU to keep you on track
Purchase BOTH the 11-Week Marketing Intensive & 11-Week Design Mastermind for one low price
Reviews from past Interior Design Summit participants...
"Such high-caliber people all in
one place, from the comfort of my home office... I was
able to launch my bi-weekly newsletter and went from 20
to 250 subscribers in one month. My blog traffic
grew over 1100% in 4 months!"
Summit was a very valuable event for me.
Although I've been in business for 15 years, there are
always new things to learn...and getting the latest tips
and information from such high caliber people all in one
place, from the comfort of my home office, was
Everyone shared so generously and had relevant
information with do-able steps.
- Kathleen Ellis, Kathleen Ellis
Lifestyle Design, Pennsylvania
"The perfect formula to keep all
and booked with appointments"
should be celebrating... the Interior Design Summit is
awesome!!!! You obviously have worked hard to assemble
so many experts on the calls.
totally inspired! This is the perfect formula to
keep all designers motivated and booked with
Mouradian, Window Designs Etc., Massachusetts
"A takeaway for everyone in every
was inspired, excited, and full of energy to get going
and raise my level of business again.
You could call
the Design Summit the Wikipedia of how to run a
design business – all the nuts and bolts from
beginning to end.
I loved the
design summit. It was worth every penny, and I
look forward to attending the next one.
Erica Cooper, Your Style reDesigned, Inc., Minneapolis
"Brimming with information and
helpful tips that could take us
a lifetime to learn from trial and error"
My brain is on overload and my heart is full! The
Summit was a little like a retreat experience. You
included information that is simply not taught in design
I want to say
thank you for all that you both put into this endeavor.
Not only are you knowledgeable in our industry, but you
seem to really know what is important. As much as I am
impressed by the content of the Summit, I am impressed
by the consistent theme of authenticity, genuineness,
relating to people, giving back to the community, and
building relationships and trust.
It would be so
easy to expect seminars based purely on profit-boosting,
marketing and selling; so to hear the importance
stressed of honesty, ethics and integrity truly blew
I feel like my
whole world expanded as a result of the Summit.
- Joey LaSalle,
LaSalle Custom Design Studio, L.L.C., Tennessee
Don't wait to take action!
You'll receive your first speaker recording for the Marketing Intensive Series on September 7th, and the Design Mastermind Kick-off Call is on September 9th with the Design Mastermind Group meetings starting the week of September 14th. Invest in yourself and your business today!
100% Money Back "Get Results" Guarantee
If you don't get at least one new client worth $1,000 of revenue by the end of
the 11-week Marketing Intensive using the strategies you've learned and implemented, I will personally coach you, or you can request
a full refund. Your choice.
- We'll be adding a few surprises during the 11 week programs, and
these will be juicy! We love giving surprises...and you'll love getting
effort has been made to represent our program accurately.
Each individual's success depends on his or her background, dedication,
desire, and motivation. As with any business investment,
there is no guarantee that you will have the same or similar results as
those in our testimonials. Bonuses have no cash value.