Hi,

My name is Gail Doby and I started in interior design over 20 years ago and built a successful and profitable practice.  At the peak of my business, I had 7 employees and my business reached almost $900,000 in revenue.

Then disaster struck...

I remember where I was on the morning of 9/11.  I was watching the Today Show and drinking coffee before going to the office.  It was surreal to watch the World Trade Center buildings crumble into a heap of smoldering rubble before my eyes. 

I remember feeling shocked, saddened, and stunned.  I called my employees and told them not to go to work, and then I sat in horror and watched TV the whole day. 

The rest of the week we were in a daze and I realized that the business would never be the same. 

Our clients were terrified. They completed their projects, and once they were finished, it was as if they were paralyzed with fear.  The phones stopped ringing.

Like many other businesses, I had to lay off employees.  It was emotionally devastating after years of working 7 days a week to bring in business, support my employees, manage the staff and make payroll.

I took a few marketing classes and had an advisory board, but I really didn't have anyone to turn to that could help me figure out what to do.  

9/11 was a blessing in disguise.  Ironically, I realized that I really didn't want to have a large staff with expensive overhead.  It was the perfect storm of an external and an internal crisis.

I let go of my fears and frustrations and I redesigned the business to be more efficient and profitable with less employees and fewer headaches.  Business got easier, and I enjoyed it more.

I never worked for another firm, and it took me years to figure out by trial and error how to build and successfully run a business.  I made lots of mistakes, and knowing what I know now, I want to help you avoid those same expensive and stressful mistakes.

We're experiencing another perfect storm with the recession.  It is affecting your client's sense of security in a more personal and emotional way, and it can't help but affect you, too.

And what's worse...even the wealthiest clients have seen their net worth slashed by as much as 50%. 

And what's more... they are reacting by postponing decisions, delaying payments and negotiating harder because they have control of the money.  Clients are questioning everything and they are taking charge like never before. 

Isn't this one of the most frustrating times you've ever experienced in your business?  You went to school to do something you were passionate about, and I would bet you're surprised at how much work it takes to run a small business.

Many things have changed, and if you're working alone or in a small firm, it is hard to know what to do and know what works best.

Bottom line is...based on the results of our recent survey, every one of you is feeling the effects of the recession.  90% of you said you need or want more business now. 

You can't build a stable business without having a strong marketing foundation.    Many designers rely on referrals, and though they are the bedrock of a successful marketing strategy, even the best designers could do better with asking for referrals.

Have you ever felt embarrassed to ask your clients for a referral?  Would you like to know how to do it easily and effectively without feeling awkward?

Here's the thing...even if you are outstanding at getting referrals, you can't build a stable business on that one technique alone.  A one or two-legged stool doesn't stand, a three-legged stool is better, but it can still tip over, but a stool with lots of legs can support almost anyone. 

It's OK that you don't have all of the answers.  Most design schools don't prepare you with the marketing skills you need to be profitable and successful.  Trial and error can literally cost you tens of thousands of dollars and years of frustration.

Buying expensive magazine ads is certainly not the answer. 

And...although referrals account for 80% of most designer's marketing, in a slow economy, it won't keep you busy.

On top of that, no one really teaches how to integrate technology, social media, Internet marketing, the new psychology of clients, low cost or no cost marketing, branding, and many more advanced strategies into your business...until now.

Would you like to know what social media you should be using now?  These strategies are free!  You don't have to pay a dime to use social media, and with today's budgets being tighter than ever, you need to know how to effectively use them together.

Learning all of the new technology might seem overwhelming and confusing, but we'll simplify it and tell you the best strategies to use now.

Maybe you're still striving to get that WOW project that gets published in national magazines.  Maybe you want to work with the ultra-affluent.  Maybe you're frustrated that your clients don't value your design skills, and even worse, they question your bills.

Even if you are a seasoned designer with 20+ years of experience, I guarantee you you'll learn at least 1 or 2 valuable techniques to increase your business. 

Especially if you are new to the business, you don't want to miss this Marketing Intensive series.  There's nothing else like it in our industry. 

We've taken the best speakers from our popular Interior Design Summits and Quick Start classes and we've added a few new ones that will teach you the hottest marketing strategies, too.

In fact...you'll hear well over 136 new marketing tips and techniques. If you just pick one or two of them and implement them one at a time, you will be amazed at your progress.

Here's some of what you will learn:

• How to create your authentic brand and why that will help you be more successful more easily

• How you may have been shooting yourself in the foot with your current brand and how defining your brand can make it easier to get business

• How to create your clear and concise “messaging” so you don't turn off your prospects or the media

• How to define your ideal client so you avoid the pain of working with the wrong clients

• Where to find your ideal clients and how to attract them effortlessly



• How to establish a “velvet rope” strategy to avoid the clients from %#$*!

• How to create your own holiday and build free media attention in your marketplace so your prospects know who you are

• How to approach editors and media to get featured and build your brand and your client roster

• How to blog and create a relationship with your prospects and clients so they seek you out over your competitors

• How to create a blog that easily attracts your prospects – what do they want to read and what mistakes to avoid

• What blog platform you should use and what plug-ins multiply your results while reducing your work online

• How to create a responsive email list so you can keep in touch with your clients and prospects easily

• How to create an email newsletter to bond with your prospects and clients making it easier to get more business at will



• How to create a buzz with word of mouth marketing using low or no cost ideas

• Where you should list your services on the Internet to generate leads

• How to use Facebook to get business – it's not just for teenagers any more

• How to use Twitter in a few minutes a day to generate leads and to develop relationships with prospects that can afford your services

• What you absolutely should not do with social media
  

• What  the ultra-affluent want and what they don't want... and it's not what you might expect

• What your prospects for business are in the coming months

• We'll include a resource list and websites that will save you hours and days of research




• And much more...

Here's Your Marketing Intensive Expert Panel:

Liz Pabon – Branding For the 21st Century Liz Pabon, “The Branding Maven,” is an inspiring, motivating and empowering author on the topic branding. She is a creative powerhouse delivering insights and principles that are proven to achieve wild success. What does branding really mean and how do you create your personal brand? What mistakes should you avoid when developing your brand? Why consistency is so critical to your brand Why authenticity and passion will help you make more money Six step process to determine your brand message

Nancy Greystone – Communicating With Clarity Nancy Greystone, owns Communicating With Clarity, a communications consulting firm specializing in media/message training and copywriting services. Nancy works with clients to discover and formulate their message, as well as the tools to convey it. She is also Barbara Barry's Media Coach. The difference between branding and messaging and why you should have both in your marketing arsenal Questions you can answer to easily and quickly define your core message What is a hook and how do you “get” one? What soundbites are and why they are important to your business Biggest mistakes to avoid when being interviewed by the media

Secret Guest Speaker – Word of Mouth Marketing Whenever there's been an innovation in marketing, this speaker has been there. A veteran of the interactive marketing business, he has spent years helping companies learn how to do better marketing. His consulting company, advises great brands like TiVo, Dell, Ralph Lauren, Sprint, and Kimberly-Clark. How to create buzz without a marketing budget Creating the ultimate business building dinner party How to host a party for your client and their friends that can turn into business…and you don’t even attend! “Cool services” that create buzz How to stand out from the crowd using your personality

Michael Port – Book Yourself Solid Michael Port has consulted and coached over 20,000 business owners. He is the author of Book Yourself Solid & Beyond Booked Solid, and most recently, The Think Big Manifesto: Think You Can’t Change Your Life (And The World)? Think Again. The Boston Globe calls Michael Port, “an uncommonly honest author.” The Wall Street Journal calls him a “marketing guru.” Book Yourself Solid is one of the top ten bestselling marketing books in the country, it's the roadmap to a proven lead generation and small business marketing system. You'll learn smarter marketing that will generate leads so you book clients immediately. You may recognize Michael from TV appearances on networks like CNBC and MSNBC or his numerous newspaper and magazine interviews. He runs one of the largest and most respected coaching programs for small business owners in the world at www.MichaelPort.com. Why you need to adapt your style to fit changing client needs Why developing a red rope policy will save your sanity and help you make more money Why focusing on the qualities of your clients is more important than their financial position Why being a generalist robs you of time, money and confuses your prospects How to automate your high touch marketing

Joan Stewart – How to Promote Your Design Expertise Online and Offline and Generate Thousands of Dollars in Free Publicity Joan Stewart teaches Publicity Hounds how to catch the attention of frazzled news directors, busy reporters and grumpy editors. In fact, she worked as a grumpy editor at three daily newspapers and The Business Journal in Milwaukee, Wisconsin. As a media relations consultant and professional speaker, she shows people how to use the traditional media and social networking to establish their credibility, enhance their reputation, position themselves as experts, sell more products and services, promote a favorite cause or issue, and establish their companies as employers of choice. Joan's popular electronic newsletter called "The Publicity Hound's Tips of the Week" goes to more than 30,000 subscribers worldwide and includes the best publicity tips and good clean dog jokes you'll find anywhere. She lives and tries to stay warm in Port Washington, Wisconsin. How to get the attention of frazzled media people What are the 10 levels of expertise and what level are you What the “spray and pray” PR method is and why you want to avoid it at all costs Why a short list of media outlets is better than a long list How to use article marketing to build your expertise and drive traffic to your blog or website

Judith Sherven, Ph.D. and Jim Sniechowski, Ph.D – How Heart-based Marketing Wins Devoted Clients Judith Sherven, PhD & Jim Sniechowski, PhD, authors of #1 bestseller The Heart Of Marketing-Love Your Customers and They Will Love You Back. Judith & Jim, husband and wife psychology team, are the founders of the Soft Sell Marketers Association, and best selling authors of six books. Judith & Jim share ideas for a new way of marketing with love and empathy. They recommend marketing from the heart which provides inspiration, motivation, and practical how-to techniques allowing you to achieve greater marketing success than ever before. This way you can strengthen the long term success of your business while enriching your personal commitment to your talent and service. How to use the Internet to generate passive income How to drive traffic to your website so you can turn traffic into dollars How to become a recognized authority so you can define who you are in your market and what you have to offer that no one else does How to get your Internet prospects to take action What you need to get started selling your first product on the Internet

Nika Stewart – Boost Your Design Business with an Email Newsletter Nika Stewart, the Designers' Success Coach, is the founder of Wealthy Decorators, a website featuring business empowerment resources for the interior design industry. Nika is the author and creator of many books and programs geared specifically for interior designers. She combines spiritual practices with proven marketing techniques to help designers manifest their ideal businesses. Her strategies have taught thousands of designers how to work smarter, make more money, and enjoy business - and life - more than ever. How to avoid the biggest mistakes interior designers make when creating an eZine or newsletter Best software to use to set up your newsletter What you should include in your newsletter to connect with your prospects and clients How to get prospects to contact you using an ezine How to create your ezine easily and quickly

Joel Comm – Twitter Power for Interior Designers Joel Comm, one of the world's leading social media and online marketing experts, explains what Twitter is and why it works; how to jump into the conversation and build a following; and how to drive traffic to a website. Joel is an Internet entrepreneur who has been online for over 20 years. Since then, Joel's company, InfoMedia, Inc., has launched dozens of web sites which offer online shopping, free stuff, website reviews and more. Joel is the author of many popular books, including the NY Times Best-Seller, The AdSense Code. Joel talks about his new book, Twitter Power – How to Dominate Your Market One Tweet at a Time. Why you should be on Twitter How Twitter works to build your tribe or following How to build your brand with Twitter How to design your Twitter background How to jump into the conversation

Mari Smith – How to Leverage Social Media to Get Design Clients Dubbed "the Pied Piper of the Online World" by FastCompany.com, Mari Smith is a Relationship Marketing Specialist and Social Media Business Coach. Through her consulting and training business, Mari helps independent professionals, entrepreneurs and business owners to accelerate their business profits using an integrated social marketing strategy, with particular focus on Facebook and Twitter. Mari currently has well over 7,000 friends and fans on Facebook and a loyal following of over 18,000 members on Twitter. What social media is and what it can do for you Simple strategies to powerfully leverage your visibility and brand What the top two secrets are for getting rapid high search engine ranking Proven ways to identify and attract your top paying clients Advanced strategies for listeners already using Facebook and Twitter

Cathy Perkins – Create a Passive Income Producing Membership Site - How to Blog for Dollars Cathy Perkins is The WordPress Wizard. She is an expert in WordPress blogs, specializing in consulting, coaching, and training on WordPress blogs and blogging in general. Cathy was recently name one of the 50 Most Influential Women On Social Media by Immediate Influence. Using blogging to enhance your brand Why a blog is the only “website” you need How to use your blog to create passive revenue streams What blog platform works best, and what plugins you should add (and what plugins are) Advanced blogging strategies for tech savvy designers

Barbara Rozgonyi – Integrating Social Media Strategies with PR and Search Engine Optimization to Take Your Design Business to the Next Level Barbara Rozgonyi is the founder of CoryWest Media, LLC, a social media, PR and marketing consultancy based in Chicago's suburbs. As publisher of wiredPRworks.com, Barbara reports on ways to use marketing, social media and public relations to grow business, build brands and connect communities. Recently featured on inc.com, Barbara’s content ranks in junta42’s top marketing blogs. A founding member of Social Media Club Chicago, Barbara loves to share her passion for communicating effectively online with everyone, especially entrepreneurs who want to grow their businesses quickly, profitably and in creative directions. Why developing a marketing strategy is so important Different ways a PR firm can help you create your unique brand What SEO or Search Engine Optimization is and why it is important for you to understand How to use SEO in your press releases to increase your visibility online How to effectively connect your social media strategies with PR for your business

How the 11-Week Marketing Intensive Works:

We know it gets hectic around the holidays, so you'll receive your first speaker recording for the 11-week Marketing Intensive Series on September 7th and will finish up before Thanksgiving.

• Each week you will receive an mp3 pre-recorded call and transcript or speaker notes
  
• Speaker Outlines - We'll provide these with your speaker information so you can follow along and make your own notes
  
• Resources - We'll send a comprehensive list of books, resources and websites mentioned by the speakers at the beginning of the 11 week Marketing Intensive
  
• Marketing Plans - We'll provide three 30-Day Marketing Plans at the beginning of the Marketing Intensive
  
• Testimonial Template - We'll send this at the beginning of the Marketing Intensive
  

BONUSES:

• Testimonial Template ($29 Value)

• Three 30-day Marketing Plans ($297 Value)

• Resource lists with websites and books that will save you a massive amount of time and effort (Value – Priceless)

• 136 Marketing Tools for Interior Designers - eBook by Gail Doby, ASID ($49 Value)

7 Good Reasons To Buy You don't have to travel, so you'll save hundreds of dollars on unnecessary expenses.  You can listen on your own time. You get recordings that you can download to your MP3 player and play over and over. You'll get to hear top speakers...the speaker fees alone for this caliber of speakers is in the tens of thousands. You'll learn the latest and hottest strategies that few interior designers know...you'll be ahead of your competition just by spending an hour a week learning from these top experts. Knowing the best strategies doesn't accomplish anything without action, so we'll give you three 30-Day Marketing Plans to help you take action immediately.

If You Really Want to Accelerate Your Success...

We're also offering an incredible opportunity to network with your peers and work as a team to build your businesses.  We're announcing our new Design Mastermind Program for Interior Designers starting the second week of September 2009 and ends before Thanksgiving. 

You'll be assigned a group with non-competing designers across the US and even internationally.  You'll help each other achieve levels you've never reached before.

I've been in mastermind groups for years, and Erin and I are in a phenomenal one right now.  We wouldn't be as successful as we are without it.  Our business is up 150% over 2008 and we attribute it to our Mastermind Group.

Why are we pairing the Marketing Intensive with the Design Mastermind Program?  Because if you don't take action, nothing will change.  Your mastermind group will keep you focused and on track.  You'll wish you'd been in one from the beginning of your business. 

You can achieve whatever you dream when you take action, and we'll encourage you every step of the way to accomplish more and more. 

How the Design Mastermind Program Works:

• You'll be assigned to a group of 4 – 5 non-competing designers and you'll receive each other's contact information

• You'll receive information for a free conference call service

• You'll select a group leader to organize the free conference call and notify the group members

• You'll select a date and time to meet every week

• You'll receive a checklist for effective masterminding

• You'll receive weekly agendas from DSU to keep you on track

• We'll announce a special contest with prizes...be watching for details

• The Design Mastermind Kick-off Call is on September 9th with the Design Mastermind Group Meetings starting the week of September 14th and will finish up before Thanksgiving.

Before I Forget...

There is one more thing I want you to know.  I didn't say this before because I don't think it matters.  What we will do together is what counts.

What I am going to tell you may surprise you.  But I hope you agree that it shouldn't interfere with our relationship.

Everything I've told you is true about my business experience.  I've built a successful interior design business and I've been featured in national magazines as well as many local magazines and newspapers.

And, I've built a successful Internet business.  I started studying Social Media and Internet Marketing in 2007.  Since last October, Erin and I have grown Design Success University 150% in the first six months of the year.  We are on target to grow our business 400% by the end of 2009. 

We are using the latest technology and strategies to grow our business, and I'll teach you some of those same strategies to grow your own business, too.

This didn't happen over night, so even if I teach you these strategies, you may not achieve the same results.  But, if you could even increase your business by 10% if you're doing $100,000 in revenue – getting $10,000 more in sales – it will more than pay for the cost of the Marketing Intensive plus the Design Mastermind program.

Purchase the 11-Week Marketing Intensive $299 ($429 Value) Includes: Each week you will receive an mp3 pre-recorded call and transcript Speaker Outlines - We'll provide these with your speaker information so you can follow along and make your own notes Resources - We'll send a comprehensive list of books, resources and websites mentioned by the speakers at the beginning of the 11 week Marketing Intensive Marketing Plans - We'll provide three 30-Day Marketing Plans at the beginning of the Marketing Intensive Testimonial Template - We'll send this at the beginning of the Marketing Intensive 136 Marketing Tools for Interior Designers - eBook by Gail Doby, ASID ($49 Value) OR Purchase the 11-Week Design Mastermind $299 (Priceless) Includes: You'll be assigned to a group of 4 – 5 non-competing designers and you'll receive each other's contact information You'll receive information for a free conference call service You'll select a group leader to organize the free conference call and notify the group members You'll select a date and time to meet every week You'll receive a checklist for effective masterminding You'll receive weekly agendas from DSU to keep you on track We'll announce a special contest with prizes...be watching for details OR Purchase BOTH the 11-Week Marketing Intensive & 11-Week Design Mastermind for one low price $499 ($828 Value)

You'll receive your first speaker recording for the Marketing Intensive Series on September 7th, and the Design Mastermind Kick-off Call is on September 9th with the Design Mastermind Group meetings starting the week of September 14th. Invest in yourself and your business today!

100% Money Back "Get Results" Guarantee If you don't get at least one new client worth $1,000 of revenue by the end of the 11-week Marketing Intensive using the strategies you've learned and implemented, I will personally coach you, or you can request a full refund. Your choice. PS - We'll be adding a few surprises during the 11 week programs, and these will be juicy! We love giving surprises...and you'll love getting them!