Strategic Business Domination for Interior Designers – Skyrocket Your Business

Your Private Invitation...

If you’re ready to take your business to the next level, the Strategic Business Domination private coaching program is for you if you want answers and shortcuts to grow a profitable and passion-filled business that supports your personal lifestyle. The by invitation only SBD private coaching program is limited to 12 firms per session.  Six intensive modules of information will be used as your structure for the coaching program and will be completed by you during the 12-month period. Do you have what it takes?

How To Apply

Click here and invest $100 to apply.

Download & complete the Strategic Business Domination Application. Email it back to info@designsuccessu.com or fax to 303.222.1955.

You will be scheduled for a 30 minute interview with Gail Doby to answer any questions you have and determine your acceptance into the program.

Applications must be received on or before Sunday, April 22nd at Midnight EST and interviews will be scheduled on a first come, first serve basis.

You MUST pay the $100 application fee & fill out an application completely to be considered for the Strategic Business Domination Program.

If accepted, your $100 application fee will be applied to your investment for Strategic Business Domination – The Foundation Series. If not, we will refund your money, or you can apply it to the cost of any DSU products or services.

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It’s so interesting how one little moment of support can change your experience so much.
And then once you get that little bit of guidance, you know how it feels to do it right
and can just continue doing it that way from that point forward.
– Author unknown

Change Your Business…Change Your Life

“In study after study, of composers, basketball players, fiction writers, ice-skaters, concert pianists,
chess players, master criminals, this number comes up again and again. Ten thousand hours is
equivalent to roughly three hours a day, or 20 hours a week, of practice over 10 years.
It seems that it takes the brain this long to assimilate all that it needs to
know to achieve true mastery.

- Malcolm Gladwell quotes Neurologist Daniel Levitin

How Will I Benefit From Investing In Strategic Business Domination?

How successful are you right now?

Most designers struggle to make $40,000 per year, and during 2011…the majority surveyed  made $20,000 or less after expenses.   How do you compare?

Would you like to earn more than your current income with less stress and more confidence in your ability to run and enjoy a successful business?

“I’m amazed.  I now look at my financials thanks to you. I made as much in the first quarter of 2011 as I did during all of 2010.  I’m on track to quadruple my business this year.  When I shared that with my husband, he said that everything changed for me once I started your coaching program.  Just one strategy put me on the first page of Google in one day.  I’m blown away!  Any designer who is interested in transformational results would be crazy not to take SBD!”
- Donna H., Pennsylvania

Are you right-brained and yet you do your own accounting, filing or expediting?   You’re taking money out of your pocket by doing these tasks, plus you are wasting your talents and time on these activities.  You have my permission to stop doing them as soon as I show you how to get the work done without doing it yourself.

Maybe you’re doing OK financially, but how much happier would you be and how much more money could you make if you were doing exactly what you love and nothing else?

What do your current results tell you?

  • If you haven’t achieved your dreams yet, will doing more of the same get you where you want to go?
  • Your current skills won’t take you to the next level, because they haven’t so far.  Right?
  • The right business coach can save you at least 30% of the 10,000 hours, and prevent losing time and money from trial and error.
  • Do you have the time or patience to figure this out alone?
  • Wouldn’t it be easier, less costly and result in more profits to learn the shortcuts?
  • How do you know you’re doing  and learning the right things?

When You Join Strategic Business Domination You Will…

  • Define the type of business that fits your dreams, personality, strengths and goals
  • Regain focus and prevent stress and energy-draining experimentation that could cause business failure
  • Discover shortcuts so you don’t waste your valuable time 
  • Become the “go-to designer” in your market so you get the best clients
  • Remove the roadblocks that prevent you from making the money you deserve
  • Tools and templates to simplify your business planning and management
  • Define your new ideal niche, and create the perfect tag line to attract your ideal client
  • Discover new strategies and tools to grow your business online
  • Join an elite group of colleagues who share their challenges and wins so you can learn from each other
  • Get answers to your burning questions
  • Get unstuck
  • Personally tailored advice, strategies and recommendations from someone who truly understands your challenges and can provide real-world solutions

“I decided to take the SBD coaching class because I needed the weekly focus on my business from an expert in the field. Not only is Gail an experienced Interior Designer, but she has an extremely strong financial background. It was the combination of these skills that made taking the class a must. It was hard work, but I have come away with a very clear understanding of my business and who I will need to help me grow my business to the level where it should be. It is a must-do class.”
- Christina O., Boston, MA

I’m Ready To  Achieve Strategic Business Domination Now!

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($100 no-risk application fee will be applied to your SBD coaching program, other DSU programs and services, or you will receive a full refund if you are not accepted at this time.  We require a fee to ensure that you are serious about improving your business.) 


Do I Qualify For Strategic Business Domination?

  • Do you have at least two years of business experience? This isn’t for newbies unless you’re starting your second business or want to take your existing business to the next level and you’re willing to immerse yourself in business training.
  • Have you had business successes in the past and want to accelerate your profits?
  • Do you have the financial means to invest $2,597 x 2 on our two-pay plan, or $497 per month for 12 months in yourself and your business? As the saying goes, it takes money to make money.  I guarantee results if you do your part.
  • You’re not looking for the next shiny penny.
  • You’re not looking for a “magic bullet.”  You understand that it takes your full participation.
  • You’re willing to take action.
  • You can accept coaching.
  • You can invest a minimum of 2 hours per week to work on your business.

There isn’t one successful person on this planet that does it alone.  If you’re a star athlete, you have coaches.  If you’re a top level entrepreneur, you have mentors.

You can do it alone and struggle like I did, or learn from my mistakes and get the extra benefit of learning what I’ve soaked up from one of the best coaches imaginable.

“I have been an interior designer for more than 20 years, and run a successful business. However, the incredible amount of information that Gail Doby has shared with each of us in the 6 module intensive exceeds everything I have learned in all the time I have practiced design. In our industry there is no where to get good answers up until now. If you take this course you will find everything you ever needed to run a successful design business. I highly recomend Gail and DSU.” – Jere B., Hollicong, PA


Should I Apply?

Our coaching team is taking 12 Strategic Interior Designers so we can work with you individually.  If you’re one of the first 12 to apply and be accepted, you’ll be coached by one of our qualified coaches with at least 25 years of business experience running a successful interior design firm.

What is a Strategic Interior Designer?  You understand what is important to you, where you are going, how to get there, and you focus on results.  The latest marketing techniques and hyped classes can distract you from your goals.

There is no such thing as a one-sized fits all program.  Your business plan must be uniquely tailored to you and your lifestyle goals.  We’ll help you craft your plan.

If you’re easily distracted – please don’t apply!

You will be part of a serious group of business owners for the Strategic Business Domination – The Foundation. This is now a 12 Month Series.

We will listen to you throughout this program.  If most of you are stuck on something, we will provide additional reports, strategies, coaching, classes or whatever it takes to get you unstuck.

You will be asked for feedback throughout the program.

You must be willing to examine yourself, your business practices, your goals, values and aspirations, and you be ready to put your foot on the accelerator.

This is by application only, and Gail is personally interviewing you.  If you’re not selected for this round, you may re-apply when we offer the series again.

I’m Ready To  Achieve Strategic Business Domination Now!

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Why Listen to Gail Doby, ASID?

I’ve been where you are.  I didn’t set out to be an interior designer.

Did you?

You may have heard my story before, and for those who have, bear with me for just a few minutes.

What’s uniquely different about me is my finance and banking degree combined with an interior design degree, with over 20 years running my own successful interior design business.

I have 35 years of business experience with my first job being sales and marketing with a Fortune 500 company in the home furnishings industry. I called on architects and designers starting in 1977.

After that, I was the commercial sales manager for a distributor of Armstrong flooring products – again calling on architects and designers.

In 1987, I started my consulting business, and my first job was working with a joint venture of American Airlines, Marriott, Hilton Hotels and Budget Rent-A-Car. My first day on the job, I redesigned a color board for a 35,000 square foot commercial facility.

My job was to prepare a commercial space in a ridiculously short amount of time and orchestrate a seamless move without team downtime over the New Years weekend.

During the same time, my friends started hiring me to help them shop for furnishings, hang art, select paint colors and accessories.

I moved to Denver in 2000, and shortly after I moved here, I got married, and then a friend flew me to Cleveland to help her pull her house together in 4 days. I returned to Denver and told my husband it was time to go to design school. I was working full time for myself throughout my degree program.

Within 2 years of graduation in 2006, I had my first magazine cover. And two years later, I moved into a swanky, expensive office in the center of Cherry Creek. By the year 2000, I had 7 employees, and we did nearly $900,000 in revenue…and then 9.11 happened.

I hated what my business had become, so 9/11’s impact on my business allowed me to downsize gradually. I went solo again by the end of 2002. Yet, after working 36 hours straight and neglecting my husband and my health, I decided to regrow my business. This time was different.

I enjoyed design again and discovered a better and more profitable way to run my business. Erin joined me in 2005, and by 2007, we attended a life-changing marketing seminar in LA. March 2008, at a live reunion event, I declared the official start of DSU. I had to figure it out how to run a successful interior design business by myself and it took years and tens of thousands of dollars of mistakes. I knew we weren’t alone, and I could see how many of my colleagues were suffering and struggling.

Erin and I knew we could help you and our industry colleagues with real-world, no-nonsense, cutting-edge strategies to show you how to build a profitable and passion-filled interior design business.

Of course we picked a wonderful time to start a new business at the beginning of the recession, yet we’ve grown 50% per year since we started, and we now serve over 6,000 designers globally.

We’ve been featured on JustLuxe.com, WallStreetJournal.com, FoxNews.com, BankRate.com, Luxe Magazine, K+BB, Reuters, CNBC, Huffington Post, Decorati, Ava Living and many more high-profile sites.

I also blog for several industry publications, and we created the first and only hybrid coaching, consulting, done-for-you services and continuing education programs for interior designers by designers.

I’ve been speaking internationally for the last three years, and I’ve interviewed New York Times best-selling authors, top experts in design, and business. I wrote the Ultimate Interior Design Business Blueprint eBook, and we’ve developed over 100 products and services specifically for you as a professional interior designer.

We’ve developed and nurtured joint ventures with other industry leaders to create new opportunities and solutions for you.

Most importantly, we help interior designers get results, greater profits and grow their businesses in spite of the economy.

We’ll be friends at the end of this series.  I’ll know and understand you, your motivations and your business. I will be here for you every step of the way.

Apply if you’re prepared to invest emotionally, with your time and financial commitment.

Strategic Business Domination Is Not For You If…

  • You think you don’t have the time, although you’ll learn how to regain control through this program.
  • You’re not willing to change.
  • It would create a financial hardship for you.
  • You start things and don’t finish.
  • No whiners and complainers, and no excuses.  OK?

“When I chose the SBD coaching program, I knew it would impact my business. However, I underestimated the changes that I have already made to refine my business and take it to the next level. The six intense, information packed modules are so valuable and full of strategies that I return to the recorded and printed transcripts over and over again. If a designer is ready to take their business to the next level and benefit from an amazing coach, Gail Doby, then I urge them to do so.”- Faith S., Seattle, WA

What Does Strategic Business Domination - The Foundation Include?

Here is my philosophy on these six modules spread over 12 months.  You may feel that you already know these concepts, but unless you’re producing results from the knowledge, you don’t “know” them yet.  This is an intense program and you will be required to think and be accountable to yourself and your coach.

We will take you deeper and help you finely tune your strategies. This is an intimate group, and we’ll have time on the Q & A calls to focus on your business.

Strategic Business Domination – The Foundation: Module 1
Get More Out of Yourself & Get Out Of Your Own Way

Have you ever wondered why you feel stress?  It’s because you’re doing things you don’t do well, don’t like to do or don’t want to do. As my husband says, “I do what I have to do and what I want to do and nothing else.”  It’s a good model for living.

By the end of the program you’ll…

  • Understand your true “conative” (natural) skills and how you can change your life and your business in the first session.
  • If you have staff or plan to hire, you’ll be able to invest in the same assessment for them so you’ll be able to hire and manage better and achieve greater time leverage. You’ll · You’ll hire the right team members to complement your skills.
  • The Kolbe A assessment we’ve purchased for you provides instant results and constructive suggestions to reduce the friction in your life.
  • Discover what personality traits support or prevent success.
  • Implement hiring and outsourcing strategies to help you grow your business naturally.
  • Do work that pays you what you’re worth.  Complete specific exercises to help you figure out what your time is worth and where you need to be spending it to get the best possible results with the least amount of effort.
  • Let go of time-sucking activities that prevent business growth.
  • Leverage your time. It is the key to rapid growth in you business. The sooner you do this, the more you’ll be able to do what you enjoy most passionately – design.

Strategic Business Domination – The Foundation: Module 2
Envisioning, Re-designing, Clarifying & Crystallizing Your Future

How will you know you’ve arrived if you don’t know where you’re going?  Discover market trends you need to consider as you realign your business to the new economy and new consumer.

Most designers start their firms without a clear plan that reflects their passions, values and purpose.  We’ll dig deep and define these key decisions that drive your business success.  What kind of business do you really want to create and grow?

  • Values – if your business vision doesn’t match your values, you’ll always struggle.  You’ll decide what is non-negotiable, negotiable and what doesn’t matter.
  • Vision - you’ll clarify your vision.  I’ll ask you to dream big and stretch your comfort zone with my help.
  • Mission - you’ll establish an inspiring mission for you and your business.
  • Purpose - you’ll connect all of these together behind a larger purpose.
  • Goals - you’ll set specific goals and you’ll commit them to writing – revenue, number of clients, profit, etc.

Strategic Business Domination – The Foundation: Module 3
Who and Where Is Your New Ideal Client, Niche and Unique Selling Proposition?

  • Define your new ideal client and identify where they are, how to reach them and what they really care about so you can create that emotional connection easily and effortlessly.
  • Perfect your niche - if you market yourself as a generalist, you are losing clients.  Yes, I know this is counter-intuitive, but it is true.
  • Hone your Unique Selling Proposition – you’ll define what sets you apart from your competitors so you get the great clients.
  • Calculate the current lifetime value of your clients – the most important metric to manage your business easily.
  • New ideal client attraction strategies.
  • 5 secret strategies to break into the high-end market.
  • Discover what the ultra-affluent clients want and expect in an interior designer.  Learn what you should never say or do.
  • What 10 marketing and promotion strategies you should be using to get the most possible clients
  • Immediately convince prospective clients of your unique value, so they’ll be comparing every other designer to you and they’ll never even come close.
  • 4 marketing positioning strategies your firm as the obvious choice over your competition.
  • “Done For You” Client Attraction report to give new clients that immediately educates them about the value of hiring a quality interior designer.

Strategic Business Domination – The Foundation: Module 4
Your Marketing Map & Budget

Even if you have an online presence now, and though you may have updated your website, blog and social media sites, are you getting the results you need and want? Discover…

  • Copywriting secrets to engage your prospects and get the phone to ring.
  • How to get on the first page of the search engines so prospects find you.
  • Discover cost-effective marketing tools that work.
  • Online relationship-building strategies.
  • Quickly and easily fill in your twelve-month marketing budget template and create a 90-day marketing calendar.

Strategic Business Domination – The Foundation: Module 5
Design Your Blueprint, Budget & Dashboard

Establish a blueprint for your business; develop your quick and easy budget and dashboard.  Calendar the major activities for the next year.

This is a liberating and powerful session.  You’ll create your road map for the next 12 months.

Strategic Business Domination – The Foundation: Module 6
Bring It All Together & Blast-off

Discover high-leverage time management strategies and create a checklist of what needs to be done and who needs to do it.  You’ll feel organized and clear about what you need to do next so you can confidently take action and achieve your goals.

  • Build an internal and/or external team for your business.
  • Where and how do you find them?
  • How do you manage them?
  • What positions do you need to fill?
  • Identify the skill deficits on your team and when you’ll fill them.
  • Prevent self-sabotage by being aware and putting strategies in place.
  • Time for Blast-off!

  “This last six months has been so full of information about how to not just have a design company, but actually run it properly and build it into a successful and prosperous business. The Strategic Business Domination Series presentations of material, the lectures, the outstanding guest speakers, together add up to one of the best investments I have ever made to refine and develop Roth Design Group into the business I have always dreamed of.”
- Ernie R., Los, Angeles, CA

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What Is Included in Strategic Business Domination?

Six 1 ½ – 2 Hour Pre-Recorded Modules (Value $1,824)

  • MP3 Recorded Modules will be posted in your Strategic Business Domination Member’s area every other month so you can listen at your convenience. Be sure to schedule a regular time each week to listen and to do your “Working On Your Business” assignments. ($246 per session = $1,476)
  • Module Checklists to make it easy to take action. ($29 per session = $174)
  • PDF Transcript of each module ($29 per session = $174)

Twenty-four 1 ½ -2 Hour Q & A Sessions   (Total Value $4,752)

  • Live at 2 pm Eastern on the second and third Monday of each month (1 pm Central/12 pm Mountain/11 am Pacific)
    If you can’t make it – submit your questions ahead of time and I’ll answer them on the call. ($149 per session = $3,576)
  • MP3 recording ready for download in your Private Member’s Area within 72 hours so you can listen at your convenience if you can’t make the live sessions.  Schedule a set time every week to listen and do your homework. ($49 per session = $1,176)

Private Coaching  (Total Value $4,800)

  • 12 half  hour sessions of private coaching with your assigned coach during the 12 month SBD class series.  (Gail charges $400 per hour for private coaching.) Your coach will review your documents before your session and be prepared with recommendations and questions for you.  And, you’ll have email access for follow-up questions during the month.  Your coach will be devoting time to you outside of the coaching call to prepare for the session.

Assessments  (Total Value $98.95)

  • DSU Business Health Assessment ($49 Value)
  • Bonus Burst Badge Green KolbeA Assessment ($49.95 Value)

Bonuses  (Total Value $148)

  1. Strategic Business Domination Binder with tabs to keep you organized
    ($49 Value)
  2. Business Dashboard Spreadsheet ($99 Value)

Total Value of Strategic Business Domination - The Foundation Series $11,622.95

Arrow - OrangeYour Investment Is Just $5,194 Arrow - Orange
Or 12 Payments of $497

Money Back Guarantee 100% - Burst Badge Orange

Iron-Clad Money-Back “Double” Guarantee

Join us for 30 days to find out for yourself.  If you don’t believe our program is for you, we’ll refund your money, no questions asked.  You’ll keep your Kolbe A assessment results with our compliments.

Our “Double Guarantee” is for you if you complete all six modules and participate fully in your private coaching and Q & A sessions.  Plus you must turn in all of your assignments for my review.  If you don’t generate 5 times what you invested within one year of completing the work, we’ll work with you for an additional six months to help you achieve your goals.

All I ask is that you do the work, ask for help along the way and prove that you’ve implemented the strategies.

I personally guarantee that you will earn at least five times the investment you make in this program within one year of completion, or you will receive an additional six month’s coaching until you do reach your goals.

I fully expect that you will far exceed this guarantee, and I look forward to a fabulous testimonial like Donna’s who more than doubled her income in 2011.  There is nothing that makes me happier than getting calls of joy from my coaching clients.

I’m Ready To Apply For Strategic Business Domination Now!

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There is a $100 application fee due with your submission. 

Either this is something you want and need and are ready to do, or it isn’t.  We’re looking for serious success-minded Strategic Interior Designers.

“I invested in the SBD program after I had good results with Gail on other topics. I have tried other companies only to be disappointed with receiving only basic information you can get about anywhere and a huge amount of “fluff”. The SBD program offers an incredible amount of useable information that applies to designers at all levels. I am very excited about applying what I have learned to my business.” – Lori V., Chicago, IL

Space is limited, don’t wait too long. It’s first come, first served based on acceptance of the application.

Apply For Strategic Business Domination Today!

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We are so excited to work with you.  This will be an amazing experience for all of us.

Warm regards,

Gail Doby, ASID, DSA, IDS
Interior Design Business Success Mentor
Your shortcut to a more profitable and passion-filled interior design business
E. gail@designsuccessu.com
P. 303.355.9449

 

2100 North Ursula, Suite 424, Aurora, CO  80045

303.355.9449

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