PLEASE DO NOT RETWEET OR SHARE THIS INFORMATION!  WE ARE WORKING ON DISABLING THESE BUTTONS ON CLASS DOWNLOAD PAGES.  THIS INFORMATION IS ONLY FOR PAID CLASS ATTENDEES.

Welcome to DSU’s Value Based Fees Series

Thank you for your participation in the Value Based Fees Series. We will be updating this page as with the recordings and transcripts over the course of the 10-week series. Be sure to download the recordings, transcripts and bonuses to your computer right away.

Take action! You invested in this program to learn new information to take your business to the next level, so please plan to do something today with what you learned.

We want to hear your success stories, so please keep us posted at info@designsuccessu.com.

To your success,

Gail Doby & Erin Weir
Design Success University

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
What to Expect

• We recommend printing this information and putting it in a binder with tabs:
  • Value Based Fee Information
  • Action Sheets
  • Questions
  • Valentina Cirasola transcript
  • Valentina Q & A
  • Kristi Dinner transcript
  • Vicente Wolf transcript
  • Gail Doby transcript
  • Kathy Alexander transcript
  • Q & A notes
  • Notes for Creating Value Based Offer

• We’ve set up a private download page for you and we’ll add the new recordings as we go.  Here’s what will be on the download page and here is the link:
  • What to expect
    o    How to get the most out of the Value Based Fee Series
    o    Action Sheets
    o    Schedule with links to the calls
    o    Recordings of speakers
    o    Transcripts of speakers
    o    Q & A recordings
    o    Bonuses
    o    FAQs
• You’ll receive case study recordings to listen to on your own schedule.  We recommend that you put dates and times on your calendar right now to listen to the recordings during the week you receive them.

• We want you to listen to the case studies before Gail’s session toward the end of the series so you can hear how other designers have implemented fixed fees in their businesses.  You may not agree with the way they do it, but that’s why we’ve included different perspectives.

• We’ll provide an action form for you so you can write down what you are planning to do with the information.  We recommend that you plan your actions as you’re listening to the call.

• Add the action items to your calendar.

• Write down your questions about the session and bring it to the live Q & A call.  If you can’t attend the call and you have a question, just email it to info@designsuccessu.com with a subject line of VBF Question and we’ll answer it on the call which will be recorded and posted on the download page.

• We’ve added live Q & A calls between the weeks you receive recordings so you can ask for clarifications or you can ask Gail about your specific situation.

• Gail’s session will cover the questions, the process, how to handle the questions from the client and how to format your proposal.  This will provide a structure for creating your own Value Based Fee offer.

• We’ll have a live Wrap-up call to discuss what you’ve learned and your biggest take-away (AHA) and we’ll ask for your feedback so we can improve the series.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

How to get the most from your Value Based Fee Series

• Go into this with an open mind.  Each speaker has a different style, and you’ll learn what you don’t want to do as much as what you do want to do, and that’s good information.

• Come with a focus on creating a trusted advisor role vs. being a deliverer of commodity services.  Your role is to give your clients what they want and how they want it while being valued for your work.  If you exchange time for dollars, you will be in a relationship of conflict no matter how wealthy your client is.

• It will be uncomfortable to create your Value Based Fees at first and maybe even overwhelming.  That’s OK…it means you’re about to have a big break-through.

• We specifically waited until the end for you to have the process explained so you can sift through the other recordings for their golden nuggets.

• Listen to the recordings each week before the Q & A calls and bring your questions to the call

• If you don’t know how long it takes you to do projects, start a log or print off time reports and really analyze your business.  It is vital that you understand what it takes to do the work.

• Take notes even though you have a transcript.  It helps you remember what you heard.  Gail actually uses a leather journal to do this per speaker or class.

• Practice, practice, practice!  Actually write out a presentation using Gail’s notes and rehearse and memorize it.  Think about how confident you are as you’re practicing, and how this will totally change your client relationships.  Even do this in front of a friend until you are comfortable.  It will be a complete shift in your business practices and it is worth it.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Schedule

*January 25th @ 12 pm Eastern Value Based Fees Series Kick-off Call with Gail Doby, ASID & Erin Weir. We’ll kick off the Value Based Fees series with a discussion of what to expect and we’ll answer your questions. 
(11 am Central/ 10 am Mountain/ 9 am Pacific)

**********************************************************************************
This call has already take place, click here to listen to the RECORDING.

**********************************************************************************

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

**Bonus**
“How to Determine Your Value Based Fees”
An interview with Kathy Alexander, Allied ASID, Alexander Interiors, LLC – Fairfax, VA
($79 Value)

Kathy Alexander Audio Recording

Kathy Alexander Transcript

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

February 1st – Week 2
“Setting Fixed Fees”
- a case study with Valentina Cirasola

Valentina Cirasola Audio Recording

Just in case you would like to burn this recording onto CDs, we have broken the recording into 1 hour increments:
Valentina Cirasola Audio Recording – Part 1 of 2
Valentina Cirasola Audio Recording – Part 2 of 2

Valentina Cirasola Transcript
Valentina Cirasola Q & A with Responses
Action Sheet

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

*February 8th @ 12 pm Eastern – Week 3
(11 am Central/ 10 am Mountain/ 9 am Pacific)
Live Group Coaching and Q&A Session with Gail Doby, ASID

**********************************************************************************
This call has already take place, click here to listen to the RECORDING.

**********************************************************************************

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

February 15th – Week 4
“Fixed Fees for Happier Clients”
- a case study with Kristi Dinner, Allied ASID
(Recording & Transcript of Interview & Q & A from DSU’s
Business Mastery Membership Monthly Mentor)

Kristi Dinner Audio Recording

Just in case you would like to burn this recording onto CDs, we have broken the recording into 1 hour increments:
Kristi Dinner Audio Recording – Part 1 of 2
Kristi Dinner Audio Recording – Part 2 of 2

Kristi Dinner Transcript
Action Sheet

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

*February 22nd @ 12 pm Eastern – Week 5
(11am Central/10 am Mountain/ 9 am Pacific)
Live Group Coaching and Q&A Session with
Gail Doby, ASID

**********************************************************************************
This call has already take place, click here to listen to the RECORDING. (1:28:30)

**********************************************************************************

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

March 1st – Week 6
Speaker Vicente Wolf

Vicente Wolf Audio Recording (1:30:26)

Just in case you would like to burn this recording onto CDs, we have broken the recording into 1 hour increments:
Vicente Wolf Audio Recording – Part 1 of 2
Vicente Wolf Audio Recording – Part 2 of 2

Vicente Wolf Transcript
Action Sheet

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

*March 8th @12 pm Eastern – Week 7
(11am Central/10 am Mountain/ 9 am Pacific)
Live Group Coaching and Q&A Session with
Gail Doby, ASID & Kathy Alexander, Allied ASID

**********************************************************************************
This call has already take place, click here to listen to the RECORDING. (1:29:24)

**********************************************************************************

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
*March 15th @ 12 pm Eastern – Week 8
(11 am Central/ 10 am Mountain/ 9 am Pacific)
“Value Based Fees” - Live 2 Hours Session with
Gail Doby, ASID

*March 22nd @ 12 pm Eastern – Week 9
(11am Central/10 am Mountain/ 9 am Pacific)
Live Group Coaching and Q&A Session
with Gail Doby, ASID & Sue Moss, ASID, LEED AP

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

*March 29th @ 12pm Eastern – Value Based Fees Series Wrap-up Call with Gail Doby, ASID & Erin Weir
(11am Central/10 am Mountain/ 9 am Pacific)

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

**Bonus** Ultimate Interior Design Business Blueprint
eBook by Gail Doby, ASID ($97Value)

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

**Bonus** Interior Designer’s Top Challenges & Solutions
by Gail Doby, ASID ($49 Value)

• Recording
• Notes

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

**Bonus**Interior Designer’s Salary & Fee Schedule Survey Results eBook
by Gail Doby, ASID – September 2009 ($49 Value)

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

**Bonus**Design Success University’s Testimonial Template
by Gail Doby, ASID ($29 Value)

Testimonial Template Directions

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~