Interior Design Consultants


When you go to a networking event and someone asks about your profession and you tell them, do their eyes glaze over?  It’s happened to me many times.  I realized that most people don’t have a true understanding of what we do as designers.

Let’s change the language and our message about what we do.  Here’s one option – call yourself an “Interior Design Consultant.”

Our media coach mentioned that you don’t want people to tune out because they have an immediate picture in their mind of what you do.  You want the listener to say, “oh, that’s really interesting…tell me more.”

For example, when you say you are an interior designer, the other person could be thinking…”oh…so she gets paid to pick colors and fabrics.”  Or, they could be thinking about the stereotype of a designer…flighty, disorganized, snooty, etc.  People use shortcuts all of the time and then they move to the next person in the room to see who can help them make more money…because they’re really there for their own benefit and not yours.

It’s time to have a different conversation and promote yourself as a professional and business person who happens to have an interior design consultation business.

What are your thoughts?  How else do you start a conversation that leads to an exchange vs. a blank stare and quick exit at networking events?



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About the Author

Gail DobyYou're not alone any more. If you're looking for advice, solutions, strategies and support to help you take your interior design business to the next level, Welcome Home! We're experienced interior designers, and we truly understand the challenges and pitfalls of your chosen profession. We're constantly researching, learning and simplifying the latest information from the overwhelming glut of noise on the Internet to save you time and money. You'll learn practical techniques from innovative marketing experts and consultants that will help you transform your business and your mindset so you can achieve your dreams. We're different than other Interior Design Colleges - we offer interior design classes specifically tailored to your interior design career goals and needs. Let us know how we can help and feel free to email us with any questions and suggestions you might have. |Interior Design Business Success Mentor | Social Media Consultant to the Architecture & Design CommunityView all posts by Gail Doby

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