Design Success University Blog

Are Designers ‘Worthy’ Of Being Compensated Well?

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By Maria Bayer
DSU’s Authentic Sales Coach
Do you fall into the trap of comparing your profession’s worth to that of doctors, lawyers or scientists, and think that you have to charge less because you’re not doing something as ‘worthy’?
That’s just a limiting belief – something that doesn’t support your goal of having a successful business. And limiting beliefs can crush your […]

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Have You Ever Wished You Could Read Your Client’s Mind?

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By Gail Doby, ASID
I know I have! I actually love trying to understand people’s motivations and style of making decisions. In fact, I’ve probably taken a minimum of ten or twelve psychological assessments trying to understand my own style as well as understanding other people. What about you?
One of our amazing Interior Design Summit speakers, Yasmine Bijan, will be talking […]

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Spend Time Asking the Right Questions

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By Drue Lawlor, FASID
Director of Coaching at DSU
I don’t know about you, but I love to read — everything from mysteries and political thrillers to leadership, business and financial books. One of my biggest fears is to run out of books to read! Reading gives one such an opportunity to keep learning and growing — something that I feel is […]

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Are You Using The Right Software?

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By Gail Doby, ASID
I’ve been speaking with a lot of designer these days about their “back office,” and in many cases, they are using QuickBooks which is “OK,” but not really designed for our business. Many years ago, I started my business with Quicken, and then went to QuickBooks, then Design Manager, Studio Impact and then Studio IT (the desktop […]

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How Scary Is Your Cash Flow?

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By Gail Doby, ASID
I’ve heard from a few designers lately that their cash flow is very low right now. Why is that? There are many reasons:

There was some time in the past that your marketing was happening inconsistently. You may not see the immediate effect of not marketing consistently – it always shows up months later.
You’re not on Page 1 […]

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How To Tell If A Prospective Client Is Worth Your Time

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By Maria Bayer
DSU’s Authentic Sales Coach
As a designer, one of the most important skills you must learn is how to qualify your prospective clients. Why? Because if you don’t, you’ll waste your most precious resource – your time. Or even worse – you could end up with a nightmare client who could ruin you financially.
Here are the 3 most important […]

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How Does Your Business’ Culture Determine Your Success?

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By Gail Doby, ASID
Success comes from within you. Who you are as a person, and how you do business is the heart of your business’ culture. And yes, even if you work alone, your business has a culture.
One of our fabulous speakers for this year’s (and last year’s) Interior Design Summit is Joni Vanderslice. Joni has been in business since […]

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“Houzz” Your Ranking and Success?

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By Drue Lawlor, FASID
Director of Coaching at DSU
Many of you include Houzz in your marketing efforts, but have you created a profile that will “connect” with your “ideal clients” and outranks your competition?

The tagline for Houzz is ‘The New Way to Design Your Home’ and many have seemingly embraced that statement as they have grown from nearly 16 million monthly […]

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