Design Success University Blog

Marketing To A New Consumer

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By Gail Doby, ASID
I just read an interesting article by Pam Danziger of Unity Marketing about today’s affluent clients. Today, the ultra affluents (Millenials and GenXrs) that are among the top 1% of the US earners (over $250K per year), are more selective than ever. They aren’t interested in impressing their neighbors as much as past generations. In many cases, […]

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How To Create The Illusion Of A Bigger Business

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By Gail Doby, ASID
Many designers work alone and feel that their clients don’t value them as much as if they were in a nice studio or office. Today’s clients are more pragmatic and understanding, but at the same time, they want great service and a great experience.
One of my wonderful VIPPs, Barbara G. in Dallas, told me about a telephone […]

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All Hands On Deck & Our New Look

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By Gail Doby, ASID
It’s been a busy start to the year for DSU – we have lots of great new things brewing that we’ll tell you about in a few weeks. Stay tuned!
Most of the news is good except that we’re losing my Executive Assistant, Sarah Schupbach, due to personal reasons. We will miss her terribly. She’s been with us […]

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What Is Your Theme For The New Year?

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By Gail Doby, ASID

View from Southern California balcony on Christmas Eve 2014
I hope you enjoy this photo my husband took on our holiday trip this year. It is almost surreal how the light pierced the clouds and reflected on the ocean.
What is your “theme for the New Year?” I have two themes – a personal theme – “Health” and then […]

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6 New Year’s Resolutions for Interior Design Businesses

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By Drue Lawlor, FASID Director of Coaching for DSU

 Do you make New Year’s resolutions?  And if so, how long do they last?  As I share six resolutions you might consider incorporating for your business in 2015, I would advise you to review these every month — don’t wait until another year goes by.

1. Take time to review and evaluate […]

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Start Your Year Right!

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By Gail Doby, ASID 

It is hard to believe that it is 2015! Before the phones start ringing, I’d like for you to take time to write out the following:

What did you you accomplish in 2014, and how do you feel about it?
What is the one word that sums up what you want to accomplish in 2015? (i.e. Team, Profit, […]

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Wishing You A Wonderful Holiday

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Don’t Forget To Do This Before The Holidays

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By Maria Bayer DSU’s Authentic Sales Coach

 During the holiday season, it’s easy to forget the basics like keeping clients informed when you’re busy baking, shopping and celebrating. So here are 4 simple steps you can take to keep your clients happy and informed, and to prevent inadvertently pushing your prospective clients to another designer:

Put your holiday hours and response times […]

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