Some time ago, I asked myself why I wasn’t having more fun with my business. What hit me was how much time I was spending doing things:
- I don’t like to do
- I don’t do well
- I don’t want to do
If you have ever felt the tightness in your stomach when you were doing something that fit those criteria, then STOP! Ask yourself the following questions:
- Is the task mission-critical?
- Does this produce revenue or business prospects for me?
- Is this something I do well?
- Does this task require a strength of mine?
If the answer to these four questions is “yes,” then you should do it. If not, then ask yourself these questions:
- Is there someone else within the company that could do this task better or more quickly?
- Would delegating this task to someone else allow me to do more of the mission-critical or revenue-producing work?
- If you work alone, is there someone that you could outsource this activity to that would do it more cost-effectively or more quickly?
If the answer to any of these questions is “yes,” you should delegate or outsource. Outsourcing can be a lifesaver for a solopreneur. If you want to increase your effectiveness, and make more money while working less, then spending some careful planning time to get these tasks delegated is critical. Just remember that delegating does not mean abdicating. You need to monitor the activities and make sure they are done on schedule and to your standards.
In addition to marketing and PR, website design and management, and writing, there are many great companies that offer computer-aided drafting, rendering, shopping, organizing, bookkeeping and personal assistant activities. If you could produce eight more hours per week of billable time or project billings, then outsourcing any of these activities for less than $50 per hour (and sometimes much less than this) could make your life easier and less stressful.
Why diminish your capacity by trying to do everything yourself? Focus on the things you do best and play to your strengths, and you will enjoy your passions so much more.
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