By Gail Doby, ASID CVO & Co-Founder, Gail Doby Coaching & Consulting & Design Success University Most interior designers have finally accepted the fact that they have to have a website. But thatâ€™s just the tip of todayâ€™s virtual marketing iceberg. Promoting your interior design … [Read more...] about Marketing Your Design Services Online
Interior design schools do their very best to teach you how to design and perform the technical parts of the business. Please do not think I am at all knocking them. Their time is limited, and they have an expansive curriculum to cover. Besides, it is impossible to learn everything you need to know … [Read more...] about 5 Business Essentials Interior Design Schools Donâ€™t Teach You
Today more than ever, clients are â€œshoppingâ€ designers. What I mean by that is not the issue of clients buying furnishings themselves, but the bigger issue of people looking to designers for free advice, with no intention of ever hiring them. Itâ€™s a big slap in the face when it happens, and … [Read more...] about 4 Best Ways To Avoid Being Shopped
You face more challenges than ever before as an interior designer. Youâ€™re probably feeling the impact of increasing external pressures. What should you do? Itâ€™s hard enough running a successful business in good times. You have alternatives, but it will require changing how you think and run your … [Read more...] about 10 Ways to Counter the Challenges Threatening Your Design Revenues
Lots of would-be designers are attracted to the profession because they enjoy decorating and feel they have a knack for it. Most have no idea what running a design business is really about. I know I didnâ€™t. It never occurred to me that 90 percent of the job was administration, detail and project … [Read more...] about Interior Design Is Your Passion, But Is It Your Business?