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Feature Article #1

The Biggest Mistake Interior Designers Make With Fee Setting

Would you agree that most interior designers charge an hourly fee for services?  We found that to be true with our recent Interior Design Fee & Salary Survey.
I asked a few other questions in an earlier post about interior design fees, and I’d love to get your thoughts.
Between now and February 17th, I’d like to [...]

Gail Doby | February 7th, 2010 | Continued

Feature Article #2

Interior Designers – Are Your Clients Happily Paying Your Hourly Fees?

Have you had challenges with clients about your interior design fees?  I posed some questions in an earlier blog post and would love to get your input about this topic.
During other downturns in the economy, or when business is slow, some designers are tempted to lower their hourly fees to get work.  Have you done [...]

Gail Doby | February 5th, 2010 | Continued

Feature Article #3

Top 10 Ways To Create Happy Interior Design Client Relationships And Avoid Disasters

Shane Reilly asked me to write this post for Decorati, and I think it is a topic that could easily expand to hundreds of ways to create happy client relationships and prevent disasters. I’ll start with ten for now, and feel free to comment with your own best practices so we can help our colleagues, [...]

Gail Doby | February 4th, 2010 | Continued

Feature Article #4

Interior Design Fee & Salary Survey

It’s so interesting how many questions we’re getting in our Design Mastermind groups about fees these days.  One of the biggest reasons?  Consumers are more resistant than ever to hourly fees and mark-up.
I just received a bill from one of my attorneys (a junior partner) and I have to admit I was annoyed to be [...]

Gail Doby | February 3rd, 2010 | Continued

Feature Article #5

What Is Your Most Burning Question About Social Media?

There is so much buzz about social media and social networking today, and there are many people who are offering classes and services to help you with it.  Are they legitimate?  Do they know what they are doing? Do they really understand what works for our industry?  How are they measuring success and is that [...]

Gail Doby | January 29th, 2010 | Continued

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About this Site

During the last few years as the economy has changed, it has become clear that to do interior design the “way you’ve always done it” will not guarantee your success in the future. Even the most successful designers, of which you are probably one, have seen changes in client’s buying behavior and design savvy.
There isn’t [...]

Other Recent Articles

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Interior Designers…Brilliant! Branding Comes From A Hair Of An Idea…

This is how clear and simple your brand needs to be.  Let me know your thoughts…Gary Vee – Linchpin.
This is a great video by Seth Godin, Author of Linchpin with Gary Vuynerchuk who created a $60 million dollar business with social media.

February 5, 2010 | Gail Doby | Continued
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Competitive Intelligence – It’s What You Do With What You Know That Matters

A phone call today sparked an interesting thought.  What is healthy competition, and what is fair and ethical?
Is it OK to get ideas from your competitors?  We all do.  You can’t ignore your competitors, and in fact, that would be a huge mistake.
The real question is, what do you do with the information that you [...]

January 24, 2010 | Gail Doby | Continued
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5 Things They Don’t Teach You In Interior Design School

Interior design colleges do their very best to teach you how to design and to do the technical parts of the business.  Please do not think I am knocking them at all.  Their time is limited in the curriculum, and it is impossible to learn everything you need to know.
So, what are the five things [...]

January 18, 2010 | Gail Doby | Continued
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Interior Design & Twitter Meet Offline

Interior design is alive and well in the offices of Twitter.  Here is a link to the article about the interior designer who created the interior for this high-flying firm (pun intended).
It’s nice that she included recycled items.  Did anyone see tweets about this?

January 15, 2010 | Gail Doby | Continued
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10 Threats to an Interior Designer’s Financial Success & What to Do About It!

10 Threats to an Interior Designer’s Financial Success & What to Do About It is an article I just posted on Ezine articles this week.  I’d love to hear your comments about it, so please add your thoughts.  Let’s get a conversation going.
2010 is the perfect year to change your mindset about your design business.  [...]

January 5, 2010 | Gail Doby | Continued

Interior Designers: Want To Know How Much Your Competitors Earn?

We're offering a complimentary copy of Design Success University's 2009 Interior Designer's Salary & Fee Schedule Survey Results eBook ($47 Value) as our gift to you...all we need is your name and email.

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